this post was submitted on 30 Jul 2024
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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] [email protected] 7 points 4 months ago (2 children)

Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.

GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.

Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.

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[–] [email protected] 5 points 4 months ago

Logitech CEO can fuck right off.

[–] [email protected] 4 points 4 months ago

More like the never mouse, you can keep the monthly sub peripherals.

[–] [email protected] 5 points 4 months ago

And I want whoever came up with this idea to spontaneously combust, but neither of us is going to get what we want.

[–] [email protected] 16 points 4 months ago* (last edited 4 months ago)

You know, a subscription-based, AI-enhanced mouse is exactly what I've been looking for. I'm so pumped! And for only $200 upfront plus a monthly subscription? Sign me up!

I hope they'll also make it easy for me to top up my monthly mouse-click credit through an app that just needs to know my precise location and my contacts and be allowed to display itself over other apps for accessibility reasons. Hopefully I can even check my mouse's status remotely through the app too, and adjust the colour of its LEDs to reflect my unique personality.

And maybe they'll even be able to personalize my mousing experience so my mouse can serve me better, by anonymously tracking what I hover over and click on. That'd be fantastic. And if the AI could also use this information to notify me about relevant deals and offers from their trusted partners, that would be the cherry on top.

This is going to be great! Thanks Logitech - I love it!

[–] [email protected] 30 points 4 months ago (2 children)

Welp, looks like I just bought my last Logitech mouse. I've sworn by them for over 20 years.

Nope, fuck you Logitech.

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[–] [email protected] 3 points 4 months ago

I use a computer a lot, and I have an expensive keyboard and mouse. I'm the target market in a sense; if there was a compelling enough upgrade to either, I'd probably buy it.

I can't imagine what software features they could possibly offer that would qualify, doubly so as a subscription. I picked my mouse because it has lots of buttons, a responsive sensor, low-latency wireless, and it runs on a standardized replaceable battery. It would be hard to improve any of that with software.

[–] [email protected] 4 points 4 months ago

Faber states that “[It] was a little heavier, it had great software and services that you’d constantly update, and it was beautiful.”

Updates!

[–] [email protected] 5 points 4 months ago (1 children)

Damn Logitech, you've been my go-to for peripherals for a couple of decades now

Don't fuck this up

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[–] [email protected] 3 points 4 months ago
[–] [email protected] 6 points 4 months ago

Oh God if they put AI in the MX Master Mice then I'm boned.

[–] [email protected] 27 points 4 months ago* (last edited 4 months ago) (2 children)

Fuck that, no thanks! How about you build repairable mice that can last forever instead?

[–] [email protected] 12 points 4 months ago

With open source firmware. Preferably QMK + VIA.

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[–] [email protected] 14 points 4 months ago

I'm curious what monumentally terrible ideas they have for adding machine learning or LLM features to HIDs.

I'll go out of my way to avoid ever owning any of them, but I'm curious.

[–] [email protected] 21 points 4 months ago (2 children)

I don't see the point of this. Why would a mouse need constant software updates? I could plug in a 20 year old mouse and it would work just fine on my PC, no updates needed.

[–] [email protected] 9 points 4 months ago

But like. AI. Ya know? Predictive mouse algorithm to make you clicky more gooder

[–] [email protected] 19 points 4 months ago

There is no point... This corporate parasites justifying their new scam.

[–] [email protected] 18 points 4 months ago (5 children)

And I don’t want to buy it. Not everything needs to be a subscription.

[–] [email protected] 7 points 4 months ago
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[–] [email protected] 25 points 4 months ago (1 children)

Meh, I'm going to hold out for a subscription-based AI-enabled mousepad.

[–] [email protected] 43 points 4 months ago (5 children)

The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

Man, we had to replace the fuse on ours four times before we gave up on it; I don't think 'product longevity' was a major factor in the brand's downfall. It also did a shit job of cooking rice.

I also highly doubt Logitech's ability to make a "forever" mouse with how many I've had to RMA due to faulty left click switches. Get your product design, supply chain, and QA in order before you start trying to tie people down with wholly unnecessary and unwanted subscriptions. Shitty ent seeking MBA vampires fucking everything up for everyone.

[–] [email protected] 11 points 4 months ago

Oh see I didn't interpret the forever mouse as a single product, more likely they'd like to use even cheaper switches and components and make RMA/replacement normal under the subscription. New mouse every year for just $14.99/month - what a deal! Right, guys? Guys?

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[–] [email protected] 77 points 4 months ago (1 children)

Logitech's desire to put AI in my IO devices is exactly why I am moving to a different manufacturer. I want solid hardware, not hardware as a service. HP also is trying this with printers and it's total bullshit.

If I am paying a monthly fee, I'd better not also have to buy garbage hardware. That better be provided for free and replaced when it inevitably fails.

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[–] [email protected] 241 points 4 months ago (5 children)

premium mouse that receives constant updates

Come on. How many firmware updates can we really expect for a mouse?

I've had an m570 for about 10 years. Every time it broke, I fixed it. Why do we need a subscription?

[–] [email protected] 35 points 4 months ago

How many firmware updates can we really expect for a mouse?

Almost none, why the hell would a mouse ever need firmware updates except to fix fuckups? It has one job, translate clicks and movements into signals for the computer.

[–] [email protected] 24 points 4 months ago (1 children)

I used an HP dead stock "this ships with every computer we sell" optical mouse for twenty years before it broke.

[–] [email protected] 4 points 4 months ago

All my mice are similar ages, even my Logitech wireless.

I did just have a 15 year old one die, but it got used about 8 hours a day all that time.

[–] [email protected] 225 points 4 months ago (1 children)

This is not about you, but about them. It's not that you need a subscription. It's that they need you to have a subscription.

[–] [email protected] 49 points 4 months ago (7 children)

But they need to convince me that the subscription is worthwhile!

[–] [email protected] 40 points 4 months ago (1 children)

But they need to convince me that the subscription is worthwhile!

They'll remove any mice from the market that doesn't have a subscription model and others will follow suit.

Future mouse DLC: "Special promotion! $5 discount on unlocking right mouse button!"

[–] [email protected] 27 points 4 months ago (2 children)

They’ll remove any mice from the market that doesn’t have a subscription model and others will follow suit.

Good luck with removing aliexpress mice from the market

[–] [email protected] 27 points 4 months ago* (last edited 4 months ago) (7 children)

I doubt the open source options will be adopting this strategy either.

I have a ploopy trackball and love it.

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[–] [email protected] 2 points 4 months ago

Damn, I never thought to look there! Thanks!

[–] [email protected] 88 points 4 months ago (5 children)

If you are going to ask questions maybe you are not the target demographic.

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[–] [email protected] 19 points 4 months ago (1 children)

So Logitech can bill every one of its customers every month.

[–] [email protected] 12 points 4 months ago (1 children)
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