this post was submitted on 30 Jul 2024
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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] [email protected] 1 points 4 months ago

Mousepad subs coming soon

[–] [email protected] 8 points 4 months ago

Buy a ploopy mouse and have your mouse forever. It is fully open sourced with QMK software.

[–] [email protected] 14 points 4 months ago (2 children)

There’s also a discussion about a subscription-based service and a deeper focus on AI.

This line made me think that maybe the subscription was a different thing? So I googled and found this interview: https://www.theverge.com/24206847/logitech-ceo-hanneke-faber-mouse-keyboard-gaming-decoder-podcast-interview:

I’m going to ask this very directly. Can you envision a subscription mouse?

Possibly.

And that would be the forever mouse?

Yeah.

So you pay a subscription for software updates to your mouse.

Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.

But it’s a mouse.

But it’s a mouse, yeah.

I think consumers might perceive those to be very different.

[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.

Okay...

Also from that interview:

Some only have a mouse or only a keyboard, but many of them have both. But the thing that shocked me was that the average spend on that globally is $26, which is really so low. This is stuff you use every day, that sits on your desk every day, that you look at every day. That’s like the price of four coffees at Starbucks or less than a Nike running shirt. There is so much room to create more value in that space as we make people more productive — to extend human potential.

Guys, you are not giving Logitech enough money! You can do better!

[–] [email protected] 1 points 4 months ago

4 coffee???? Damn

[–] [email protected] 3 points 4 months ago (1 children)

Think about it like a diamond-encrusted mouse.

Oh good grief. Do they really think they can adopt the subscription-for-heated-seats model, and get people to use their high-end computer peripherals as some kind of flex? I just don't see people holding their "Logitech^tm^ Gamer PC Lease" over anyone else's head.

My optimism has me thinking that this CEO is deliberately tilting at windmills in order to appease shareholders, because Logitech has been around long enough to be steady-state (not growing much) at this point.

[–] [email protected] 2 points 4 months ago

It felt like a joke based on the tone.

[–] [email protected] 7 points 4 months ago

Why my favorite mouse company gotta start with this bullshit. GOT-DAMN!

[–] [email protected] 9 points 4 months ago (1 children)

You're supposed to get fucked and enjoy it.

[–] [email protected] 3 points 4 months ago

I mean, for like half of the humanity this is unironically true

[–] [email protected] 30 points 4 months ago (2 children)

Weird, because I'm pretty sure all other mice can be used forever, as long as they don't break.

[–] [email protected] 11 points 4 months ago (2 children)

Well switches for their MX Master series break all the damn time.

I hate that I keep buying them, but they really are a perfect mouse other than the fatal flaw that pops up about 19 seconds after the warranty expires...

[–] [email protected] 2 points 4 months ago

I'm at the point where I'm maintaining three classic thumbball mice with a bag of replacement microswitches. I wouldn't consider that viable for the typical consumer, but it works for me. Also these particular bluetooth models come with their own USB-A receiver, so I don't rely on software updates either.

That said, the ploopy thumbball may be my next daily driver.

[–] [email protected] 3 points 4 months ago

Yeach unfortunetly purerly from ergonomical point of view those mf truly make the best mouses at every price point . Cheap 10 dolars mouse and keyboard, still the best ergonomics for this price. Lift , ergonomical mastery ,pure joy to use. Unfortunetly switch broke after a year and a half and since it was company provided mouse from the time when they went on a shopping spree for office equipment they dont have then anymore ( i literaly took the last one ). Now the only replacment i got is the cheap mouse and keyboard also from Logitech that on the other hand refuses to break and i want a goddam excuse to buy myself something better.

[–] [email protected] 20 points 4 months ago (2 children)

I'm pretty sure the 'forever' part refers to the payment model.

[–] [email protected] 11 points 4 months ago

Then I will "forever" not buy anything from them

[–] [email protected] 5 points 4 months ago (1 children)

Allow me to translate the business language to understandable terms....we (Logitech) will sell customers (us) a hook. When they bite, they bite forever. They will pay us (Logitech) to use their own hardware! What a bunch of idiots!

Additionally I would like to propose that we don't sign up for apple or other fruit rentals or delivery subscriptions. If you want a banana, go to the market and get one. Then eat the banana. It should cost only a few cents since you basically consume the thing. Now, if you want a mouse, go to Amazon and buy one from there that is not Logitech. Then just hook it up to the computer and use it! That's it! In fact, if you don't return it, your compromise with the seller ends when they deliver it to your door. Both you and the seller walk away happy. There's no fucking subscription to a mouse! WTF! That's a company with two legs just about done shooting one off.

[–] [email protected] 1 points 4 months ago

Additionally I would like to propose that we don't sign up for apple or other fruit rentals or delivery subscriptions.

Not yet

[–] [email protected] 14 points 4 months ago

So its a 'Forever Mouse' as long I 'Forever Pay'

[–] [email protected] 17 points 4 months ago (1 children)

Reminder that getting a subscription service means moving away from something you buy occasionally to something you pay forever

[–] [email protected] 10 points 4 months ago

Not only that, but there's a 100% chance they sell this shit to you as a forever mouse, then in a few years if it's not making them money hand over fist, they'll discontinue it and keep your money.

[–] [email protected] 16 points 4 months ago

Weird, I've had my mouse practically forever and it works just fine. I guess I better throw it in the trash so I can jump on this subscription based opportunity.

[–] [email protected] 1 points 4 months ago* (last edited 4 months ago) (1 children)

Who here uses the vendor supplied software with their mouse?

In my experience it's almost entirely useless, except for remapping buttons maybe.

[–] [email protected] 1 points 4 months ago

Buttons mapping is the exact reason to use the software. There are only a rare few models that fulfill my requirements for a mouse... Currently I'm using a Razer, the software is heavy, clunky and obnoxious, yet I need it to properly function.This is also unfortunately one of the main obstacles for me to switch to Linux, because it's not supported.

[–] [email protected] 2 points 4 months ago

Considering I've only ever bought a new mouse with an old one broke, and therefore did not work at all, I can't foresee any possible reason to buy one of these things. Unless they're made of fucking titanium with and have an 80-year power supply. In which case they probably cost like $200 and I'm still going to just go buy one for 10ish bucks because I can always replace it in a few years if necessary and it's still cheaper.

[–] [email protected] 34 points 4 months ago (2 children)

Oh wow I never wanted to stop buying Logitech before. I guess there's a first time for everything. Fuck this noise.

[–] [email protected] -3 points 4 months ago (3 children)

Really? They went to shit over a decade ago. Cheap $30 Chinese Amazon mice surpassed Logitech in quality around 2013. I was getting so sick and tired of spending $80 on a mouse with a middle click that was going to break in a couple of years.

[–] [email protected] 1 points 4 months ago

2013 might be an exaggeration, but yea most Chinese brand mouses (Lamzu for example) are solid picks unless you care about software

[–] [email protected] 2 points 4 months ago

Yeah I bought a Logitech mouse and a little after a year the right click went bad. It would randomly click twice, never stop clicking, or not click at all. I ended up ordering some replacement japanese switches on digikey for like $5, unsoldered the old ones and resoldered the new ones. It's been close to 10 years now and with the new switches, it's the best mouse I've ever owned. I'm not happy with Logitech but I am happy with my custom mouse

[–] [email protected] 2 points 4 months ago

I really like their master MX master mice. I find them much more comfortable than alternatives.

[–] [email protected] 6 points 4 months ago* (last edited 4 months ago)

yeah, I've always gone for Logitech and they have had great customer support. i guess I'll have to look for something else next time i replace a peripheral.

[–] [email protected] 1 points 4 months ago

They can try. I'm so used to Linux that driver updates aren't a concern of mine.

If they somehow make it windows only then I'll have an issue

[–] [email protected] 9 points 4 months ago (2 children)

Logitech already offers a forever mouse for many years: G502. There is noting more to add to a perfect and lasting mouse.

And now they want to reinvent the wheel? Sounds like this is already going wrong.

[–] [email protected] 3 points 4 months ago

I love the new magnetic wheel. Got right after my g502 died

[–] [email protected] 1 points 4 months ago

I don't see any mention of changes to the wheel

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