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Probably more of a bait and switch tactic, but Deadpool 2's trailer focused on setting up X-Force with some fantastic casting - then killing them off almost immediately in the film
You might wanna use spoilers tag
It's been years since it was released. If you haven't seen it at this point then saying *spoilers! * can only be seen as sarcastic.
You might wanna use a /s
So everyone oughta see it right away or they don't deserve to see the thing were praising here?
What about those too young to see it when it was released?
Empathy is what I'm asking for here.
???
To be fair Avengers Endgame did a good job of it.
Inception also comes to mind. I had no idea what it was going to be about and it turned out great.
Cabin In The Woods. I wanted to see it because of the commercials and wondering WTF?
Terminator 2. The trailer gave the impression that Schwarzenegger was the baddie.
One of my minor cinema regrets is that I saw T2 before I saw T1, so the impact of the moment Arnie steps out of the elevator in front of Sarah wasn't what it might have been. Still a great movie though, so glad I saw it in the cinema.
By the time Arnie steps out of the elevator we as the audience know he’s a good guy.
Frozen. Somehow, Disney kept the unexpected twist a secret. Even while watching the movie, you just don't think that something like that could happen right up until it does. It's a card they'll never be able to play again.
Bonus gaming answer: Halo & Halo 2. Bungie did a great job keeping both The Flood and playing as the Covenant a secret until the respective games were released.
They did pretty well with Inside Out as well. Bing Bong wasn't even in any of the promotional materials at all.
Out of curiosity, What's the twist in frozen?
The obligatory Prince Charming turns out to be the villain.
Ah ok, thanks for telling the time
Yeah, it seemed cliche to me. Maybe it surprised some people because it wasn't a thing in Disney movies?
One character is revealed to be evil
My memory is a bit hazy but The Matrix comes to mind.
What is the Matrix?
Absolutely The Matrix. None of us knew what it was about when we went to see it opening weekend. I thought it was going to be about aliens. Boy was my mind blown.
The Blair Witch Project. A lot of us didn't know it was fake until the actors accepted an award for the movie 😅
It was so obviously fake though
Edit: downvotes from people who were six when it came out, I guess
Ugh I'm glad we're part this part of history, when every film and tv show started this same trend for a time.
Do you want Ancient Aliens? Cause this is how you get Ancient Aliens
Barbarian. The all-red movie poster caught my eye, and the trailer doesn't spoil much, there is waaaayyyyyy more going on in the movie than is shown in the trailer, although I would still recommend see it blind.
I was in a state of stunned wtfuckery for the entire movie.
It's an amazing movie.
Every time you think you got it figured out you’re blindsided with some shit lmao. Great movie
Truly.
Blindsided with 18-wheelers, every time.
Love it.
Gary Oldman, in the role of a lifetime.
ahem Did you really have to post this? It would have cost you nothing to not post it.
I about spit up my drink going through that trailer.
So for Gary Oldman is this role tge equivalent of like Kirk Lazarus playing Lincoln Osiris? Or Tugg Speedman playing Simple Jack? Because I just can't decide.
Fight Club. I literally avoided it because all the ads made it seem like some 'BRO FIGHTING IS HARDCORE AND AWESOME LETS CHUG A BEER' dudebro bullshit.
The fan interpretation of the movie as literally that really colors my perception of the movie. I love Bukowski (with some trepidation), and I know that the dudebro interpretation is 180 degrees from the intended meaning, but when it’s that badly misinterpreted I can’t help but feel like the cultural baggage weighs it down. It’s been decades since I’ve seen it, but when I started becoming aware of the PUA culture ((which I think provided the nucleus to the incel/maga culture we see today), they were leaning hard into it.
Contrast that with American History X, which I’ve been told has been interpreted by skinhead/WP subcultures as a film that portrays them positively and justifies their POV. I don’t associate that movie with that interpretation because they’re a much more marginalized community (at least until 2016), and because the movie really beats you over the head with the message so much that misinterpretation cannot be attributed to the film.
Do you mean Palahniuk? Bukowski didn't write Fight Club
Yup - you’re right. I kinda have the same hang ups with both, and it’s late, so I got them confused.
I know it's a valid use of the word by its definition, but "marginalized" is so associated with oppressed minority groups in my head that I definitely did a double take at seeing Nazis described as such.
That’s fair. I struggled to find the word, but it was (again, at the time) a counterculture movement on the fringes of a counterculture movement (the punk/hardcore scene in general). There was a time when I was pretty elbows deep in researching groups like WAR and the role of bands like Skrewdriver and gangs like the Hammerskins. I even interviewed some people. They were all very surreally open to talking - you can see that if you watch some documentaries from the time.
I really don’t want to get back into that though. It’s a dark hole, and it’s getting close enough to mainstream politics that it’s an entirely different phenomenon.
What I guess I was trying to say is that Fight Club spoke to more people, and might have helped convert them. AHX was only seen as an endorsement by people who didn’t need converting, and who were such a tiny fraction of the population that they didn’t pose a large scale threat (although they did beat the crap out of me on a couple of occasions).
Oh I didn't mean to criticize your use of the word, I was more commenting on how the word has evolved :P
I wasn't sure if I agreed with your assessment of the different receptions for Fight Club and American Horror X (seeing as I haven't really encountered enough Nazis talking about the film to form an opinion) but "AHX was only seen as an endorsement by people who didn’t need converting" makes quite a lot of sense.
You mentioned documentaries, are there any in particular you'd recommend? I'd be curious to see any parallels or differences there are between neo-Nazi punk culture and the current era "alt-right" or whatever they call themselves lately.
It’s been too long for me to remember off the top of my head, but this SPLC article on Tom Metzger and the White Aryan Resistance should give you a starting point and some terms to search for. The Hammerskins were one of the bigger gangs back then that had a presence in multiple states and I think in the UK. The ADL also has great records and studies on these groups and are a key resource for researchers.
It’s been a while since I saw it, but I believe the older guy in AHX was supposed to represent Metzger. They were very much alike.
Thanks for the starting point! 😊
I had it figured out from the scene on the airplane.
"Oh look, we have the same suitcase!"
"Oh, fuck me!!"
I think this comment sums up why a lot of studios don’t avoid spoiling major plot points in trailers. It’s very easy to advertise a movie as something it isn’t (or just the opening third), and miss the core audience that will actually leave good reviews on it, convincing others to go.
A movie that did a great job of getting across what it was in the trailer, but still throwing a massive curveball, was Barbarian, which I really appreciate it for. Almost every plot point was subversive, though partially because it was such a strange film.
Cabin in the Woods is another great example. Avoided it because it looked like a generic slasher.
Park Chan-wook’s films have great trailers that make them very intriguing yet don’t give anything away. For example, The Handmaiden
Mystery Men had posters that just showed the characters, a trailer mostly cut from action scenes and character intros (no plot), and the music video to Smash Mouth's "All Star"
"You put your father's skull in a bowling ball?"
"Oh! No, no, no... guy at the Pro-Shop did it for me."
"Coming home one night, he fell down an elevator shaft... onto some bullets."
"You, know, I've always suspected a bit of foul play."
"As have I."
"God gave me this gift, I shovel well, I shovel very well."
I remember seeing it in theaters and really not knowing what to do with it.