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The Blair Witch Project. A lot of us didn't know it was fake until the actors accepted an award for the movie 😅
People played along like it was real found footage but grown adults understood it was a movie. It was fun to pretend it was real. They didn’t do traditional press to help preserve the idea…it wouldn’t have been as fun if the actors were on the tonight show etc.
I read articles about it before going to the theatre, a major studio picked it up as a tiny indie film and didn’t change a lot but they did throw some budget at some sound production that amped it up. The scene in the tents where you hear shit all around them? In surround sound it’s fantastic. The studio added that.
It was so obviously fake though
Edit: downvotes from people who were six when it came out, I guess
Ugh I'm glad we're part this part of history, when every film and tv show started this same trend for a time.
Do you want Ancient Aliens? Cause this is how you get Ancient Aliens
past*
At least we weren't the War of the Worlds generation 🤣
I dunno, there was a good long marketing campaign during which everyone had the chance to realize it was fiction.