reach normal people who might not otherwise hear a message that they need to hear, like, abortion is on the ballot in Florida, or voting is happening today
Uhm, maybe that's a good thing, you don't want people with single digit brain cells to vote anyways. How is it possible to rely on Instagram to remember to vote? Don't you get a letter that you're allowed to vote on date x? At least in my country you do.
Edit: why is this downvoted? Are people really this dumb to not know when or whom to vote for? Why do they need Instagram for that? Wtf?? Are people not reading actual news anymore?