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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
this post was submitted on 23 Oct 2024
192 points (94.4% liked)
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"Chilean Sea Bass? Ok, The Onion is losing their touch. Yes, it's absurd, but it's unrealistic. This wouldn't happen in real life."
........wait, what?
And people say advertising dont work
It’s the same as when IHOP renamed themselves the International House of Burgers to promote their stupid burger menu then immediately changed back.
I’d love to know how much stunts like this actually convince anyone to consciously or unconsciously purchase more of whatever the marketing team is being paid to promote (I’m guessing nowhere near enough to cover their salaries and the stunt itself).
How much did the stunt really cost though? A couple articles and swapping out some labels can't be that much.