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What movie had a really good non spoiler marketing campaign? (lemmy.world)

submitted 9 months ago by [email protected] to c/[email protected]

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Went to a movie theater and saw a trailer for a movie where I was interested in the first 30 seconds of it, but the trailer then showed what looked like something probably from the last 10 minutes and spoiled the entire movie, so lost all interest.

So what movies come to mind as having done really good, where it makes you interested and gives you an idea of the movie, but doesn't ruin any big reveals?

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[–] [email protected] 9 points 9 months ago

People played along like it was real found footage but grown adults understood it was a movie. It was fun to pretend it was real. They didn’t do traditional press to help preserve the idea…it wouldn’t have been as fun if the actors were on the tonight show etc.

I read articles about it before going to the theatre, a major studio picked it up as a tiny indie film and didn’t change a lot but they did throw some budget at some sound production that amped it up. The scene in the tents where you hear shit all around them? In surround sound it’s fantastic. The studio added that.