what the fuck?
why kill your best brand?
ohhh...because you outsourced your entire product development teams to "offshore units" and haven't innovated since 2015.
this post was submitted on 06 Jan 2025
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Resurrecting their commercials from the 90’s now, it would go like this:
Duuuude, you’re gettin’ a Dell.
Oh….. dang.
I always found the build quality for Lenovo Thinkpads to be better than any of the top tier Dell laptops. Most of the laptops I had in circulation were Dells and the always gave me problems. The Thinkpads just worked.
I never got the allure of Lenovo. the Chinese spyware left a bad taste in my mouth.
I had an X1 years ago bit I'll take my 9360 over that any day.
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My late-aughts XPS is a gem - milled aluminum, edge-to-edge glass, and the best laptop keyboard ever since Ye Olde Thinkpads. The glory days of chasing Apple with a Windows box and almost getting there. *pours 40*
That said, their QE went to shit, they pulled that bullshit RTO to soft-layoff everyone, laid off everyone else directly, and spent a ton to hire non-US replacements who aren’t up to speed so they can leverage the exciting benefits of AI (lol).
I’ll never understand why they didn’t put huge effort into backing linux when micro$oft started making hardware. Well - I know why they didn’t. Because they make poor managerial decisions. C’est ça.
Now kill Dell entirely.
There are actually people getting paid for this shit
Are they just sitting in a group in multiple meetings to brainstorm new names for stuff?
And I thought just managers are parasites...
Ironically the people getting paid for this shit did come up with better names and they were all overturned by senior management who read a business book over the weekend. SSDD.
So many corporations have used the words "Pro" and "Max" that they have now become meaningless.
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Land of marketing and advertising, gotta ruin everything. RIP XPS, good little machines.
In the future, it means we can also expect product names like Dell Pro Max Plus.
oh I can't wait for 2030 to get my new Dell Pro Max Plus Most Biz VIP Tip Top Rizz
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Weird, isn’t that the only Dell brand people view as worth having?
Some companies prefer Dell as an American held company; for security reasons. Dell's Precision line supports high-end needs such as 3d modeling, theoretical testing for real world applications, statistical analysis of large datasets, etc.
That is where Dell fits. And yes, they have consumer models. I don't care for the latter.
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I believe the precision series kind of took over. They are high-end models but not really built for gaming. At this point, the XPS wasn't built for gaming either, so I guess having 2 high-end lines just didn't make sense?
Edit: I should have read the article first! I guess all the names are going away. I don't care for the new names either, but both were pretty bad. The only difference is we got used to what it is now despite how little sense it made.
the top level names are fine I guess, but all the sub tier names are too much.
As an IT guy, recent (past five years) XPS laptops we gave to execs were pretty bad. Smaller, yes, but I found the Latitudes were better in terms of build quality. It is a small sample size though as most execs preferred MacBooks.
Latitude is superior to the XPS line for business.
And man did they have a bad run of XPS’s there for a while with their batteries swelling up.
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Used to be a field repair tech for several oems. The XPS usually suffered hinge issues. They decided it was a good idea to use press fitted standoffs in plastic to anchor the screen hinges...and the plastic is not very thick.
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Pretty happy with the G series, but only because the XPS series for replaced by it in terms of bang for buck. And honestly, the G series we got are pretty good.
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Wait, "Dell Pro max" isn't a joke? Or at least not an intentional one?
Wait 'til they switch from Intel to their custom d1 CPUs.
Weird. I thought XPS was a pretty well known brand.
Stupid higher up decisions, remember HBO?
simplified naming scheme with labels like ‘Pro’ and ‘Max.’
How is that "simplified"? Which one is better, Pro or Max?
Actual simplified naming would probably be names like "Basic", "Business", "Gaming", or numbers like what Intel does with Core 3/5/7/9.
I suspect, at some level, that the confusing naming is kind of the point.
What's the difference between Pro and Max? If the names were clearer, you probably wouldn't check the website to clear up the confusion.
It nudges potential buyers into interaction with company marketing.
It would be more simple to call some things basic, but it'll never happen for the same reason food and drinks places have started drifting away from calling things "small, medium, large" and towards the much more stupid "Regular, Large, Extra-Large". Starbucks goes even more pretentious with it.
You'd be more likely to have something extremely dumb like Premium (shit-tier), Premium Pro (midrange), Premium Ultra (actually premium).
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Not saying it’s any better but haven’t you heard of iPhones?
Idk I honestly don't even know which iPhone is latest anymore, my gut says 8 but I know that there's also iPhone X which was somehow the first one with an OLED screen and why I remember it.
Last one I owned was the 5S, great phone, but their branding and looks haven't appealed to me since then.
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Neither my wife nor I own any Apple devices, but living in the San Francisco Bay Area, I'm surrounded by people that do. There's no need for other companies to copy Apple's questionable decisions.
Which one is better, Pro or Max?
Dell Pro Max Plus, obviously.
You forgot Ultra
I’ll hold out for the Pro Max Ultra
Promax feels like ED pills