I think people miss an important point in these selloffs. It's not just the raw text that's valuable, but the minute interactions between networks of ~~users~~ people.
Like the timings between replies and how vote counts affect not just engagement, but the tone of replies, and their conversion rate.
I've could imagine a sort of "script" running for months, haunting your every move across the internet, constantly running personalised little a/b tests, until a tactic is found to part you from your money.
I mean this tech exists now, but it's fairly "dumb." But it's not hard to see how AI will make it much more pernicious.