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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
There are 7.9 billion people in the world. Only 5.4 billion have any level of internet access. This includes people living in China where Facebook is banned. 3 billion is such a high percentage of all possible facebook users that I have to assume the numbers aren't all that accurate. Maybe "active" just means they haven't deactivated their account? Or maybe they consider bots to be people?
I live in a rural community. Facebook has more or less replaced the web here.
Businesses post their hours, specials, and information on Facebook. Some of them don't have websites. The rec centre has a hard time keeping their website up to date, but the Facebook group is always accurate. Newspapers have closed down, so a Facebook group keeps people apprised of what's going on (it seems to be pretty accurate, since everyone in town is part of it, people involved in events chime in). Kids and adults sports groups advertise and tell their members what's going on via Facebook groups.
It's a shitty medium, since the Facebook algorithm mixes trash advertisements with town-specific events, but it seems to suffice for the town's needs.
I suspect it isn't just my town. The network effect is strong, so I suspect there are niche communities where Facebook is verging on ubiquitous.
Meme groups (specially Latin American) :)
I have never been a Facebook user so I'm mostly guessing.
But I think there was a heyday where people spent a great deal of time on there.
Now they don't. They just log on when it's needed to get ahold of someone or check a specific niche community.
Thus it's dying because the ad revenue is way down. It's in decline not because it lacks users, but because they no longer spend hours there.
I also wonder what they consider an active user. Would logging in through Facebook to play a mobile game count? What about just logging in through Facebook on any site to get an account on that site? I know I probably check my Facebook once every 3 months to check up on fam but other than that I don't use it.
I can only think logging in, so yes.
This sounds accurate to me. I have an account, and there are certain people that I use Messenger for, but I haven't updated my status or shared anything in about ten years.
Statistics show the average person spends far more time on Facebook vs other platforms though.
old people like their bigotry and conspiracy theory echo-chamber. it's the only place they can spew that garbage after their kids cut contact with them.
