this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 5 points 1 week ago

Already experiencing it, can’t even follow along a simple shot explanation

[–] [email protected] 21 points 1 week ago (1 children)

I used to waste a lot of time on YouTube Shorts, which is the absolute worst way to waste time. I finally deleted the YouTube app completely, and aside from a couple days of withdrawals, it’s been all positive.

I mean, I don’t know anything about the latest video games or movies anymore. And I have to rely on my family to send me Ryan George skits. But that stuff wasn’t actually making my life better, it was just filling it up.

If I want to watch something interesting on my phone, I’ve got Nebula. It doesn’t have all the same content, but it turns out that doesn’t matter a lot when you just want to be entertained/educated for a couple minutes. (It also doesn’t have a comment section. Or Shorts. So yeah, unequivocally better.)

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[–] [email protected] 33 points 1 week ago (2 children)

Wow. Fuuuuuuuuck YouTube.

Also, Firefox plus Ublock Origin makes ads on YouTube go away.

[–] [email protected] 2 points 1 week ago (1 children)

It doesn't make the "turn off your adblock" popup go away though.

[–] [email protected] 17 points 1 week ago (1 children)

I've never seen that. YMMV, I guess.

[–] [email protected] 3 points 1 week ago (1 children)

It might be something they're testing. I had it and then it went away for a bit and now its back. I emulate android on my PC just so I can use an app that has no ads.

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[–] [email protected] 5 points 1 week ago

And revanced youtube for android does the same.

[–] [email protected] 95 points 1 week ago (4 children)

I swear to god, one of these days the update will be "Today Youtube has announced that they will be removing the annoying videos from their ads".

[–] [email protected] 18 points 1 week ago (2 children)

And we’ll doom scroll through ads as though they’re shorts, which I guess they are anyway.

[–] [email protected] 3 points 1 week ago (1 children)

Isn't that called Facebook?

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[–] [email protected] 9 points 1 week ago

Mfs will try to turn my phone into an electronic billboard.

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[–] [email protected] 6 points 1 week ago (1 children)

This is fucking hilariously evil and short-sighted.

[–] [email protected] 9 points 1 week ago

You just described end-stage capitalism

[–] [email protected] 8 points 1 week ago

More enshittification!

[–] [email protected] 73 points 1 week ago (3 children)

Once they finally lock down the player so it's impossible to block or skip ads, I look forward to coding a script which screen records each video on my sub list, feeds each video with ads into a purpose made classifier model which labels the ads, stitches out of ads with FFmpeg, and then uploads them to my jellyfin server.

[–] [email protected] 27 points 1 week ago

I love you. Please spread it fucking everywhere when you do.

[–] [email protected] 10 points 1 week ago (1 children)

I really wanted to make a system that would recognize if it’s seen the same 30-second clip before (since ads are always repeats) by a shared signature that would just play something else or silence for the length of the ad on the client side, especially for live sports streams.

[–] [email protected] 16 points 1 week ago (3 children)
[–] [email protected] 14 points 1 week ago (1 children)

“Netflix members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, according to the publication.

This is so hilarious when you think about it.

Are their movies and shows so bad that people are watching ads with as much attention?

Or do they mean "pay as much attention" by ignoring the content altogether as they only run Netflix as background noise while they do something else?

😂

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[–] [email protected] 3 points 1 week ago

Fwiw I kinda wanna see what awful slop their generative ai ads will be. Literally the first time in years I've been mildly interested to see an ad. Not that I'll stop blocking ads to see them, but, mildly interested.

[–] [email protected] 5 points 1 week ago

Yeah this would still hit 100% of ads that have happened before now. And all linear tv ads on streams. Seriously willing to build it if anyone wants to work on it with me. Pm me

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