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I hate this Microsoft cycle so much: buy gaming studios, do fuck all with them, fire all staff, close studios, rinse, repeat. So much talent and so many great IPs down the drain because MS can’t decide what the fuck are they doing
I remember being the lone voice against GamePass and Microsoft buying up all these studios. These idiots kept saying “It’s pro consumer bro! The more studios they buy the better the GamePass value gets bro!” “So many games for one low monthly price! Let’s see greedy Sony do that!”
As if they didn’t live in the same world where Netflix exists. We’ve already seen this bro, it’s a classic. Yeah man it’s great deal now while they desperately need your buy-in. But a few short years later and very predictably we get nothing but layoffs, award winning studios shuttered for no reason, formerly third party games becoming exclusive etc.
I’m no corporate simp for Sony or any other corp out there by any means. But the Microsoft grift was so blatantly, obviously an unsustainable market grab that would inevitably go south and make the industry worse for all of us.
Yeah, it kind of what it was in the beginning, wasn't it? I remember telling people that it was just like Netflix for games, both in the positive and in the negative sense. And Netflix was still viewed more positively at that point.
They had the Kinect which (ignoring all the negative press surrounding it) fucking slapped, and could easily have been integrated with a VR headset for full-body VR.
They have Blizzard which im pretty sure means they can put WoW on xbox but don't even seem to have started.
They're positioned to have the greatest console of all time and they're just fucking around instead. It's maddening.
They know exactly what they are doing, they are reducing competition.
Maybe they forgot they have to compete as well then, because it doesn’t look like they know how to do that
That narrative doesn't make much sense. There's far too much competition in the industry, and you're not reducing competition by shutting down the likes of Tango Gameworks.
It’s how these large corporations operate though. Ignore, buy, or bury, that’s how they all operate. They may have ‘plans’ to use the studio, but for them if all they get are the assets and a less of a threat from the old ip, then that’s enough. I don’t think it makes any sense either, but it also absolutely something microsoft has done for years in their larger business model.
From past articles on why this is happening though, it's that they had a growth strategy for years, with Game Pass, with Xbox consoles, with studios. Then what changed was the general state of the economy and Nadella's goals. Game Pass plateaued, the old console model is clearly headed toward obsolescence, and they bought the world's largest publisher by market cap. Suddenly Nadella decided that you can't spend what you were spending, and it's time to take profits.
That's the official reason, yes.
It has also been the official reason for every illegal merger in the last 50 years.
And somehow almost every merged organization ran into tough financial times about 5 years later (or less), and had to reduce staff, disperse the previous competition's staff, while filing away the dangerous intellectual property safely out of sight.
But sure, we could assume that Microsoft meant to do the right thing, and that it just went wrong this time.
It was the reporting from Jason Schreier, not the official reason. The official reason is something like "difficult economic conditions" and "we were about to topple over". The behind-closed-doors reasons were that Nadella made a sweeping change across all of Microsoft that was antithetical to what Xbox had been working on for years, and that Xbox had a much larger spotlight on them after making an acquisition as large as Activision.
There was also COVID screwing up sales projections for the last few years. People were stuck at home for months and ended up buying a ton of digital media such as games to stay sane. Executives are stupid and were somehow shocked when numbers dropped after quarantine ended and people went back to their regular lives. Since then, a bunch of projects or even entire studios have been axed due to "underperforming" because they couldn't compete sales-wise with a period where the entire world was a captive audience.
It is not something people could really predict.
Games and media sales did indeed go down. But movie theatres (and a lot of live entertainment) never actually went back up. People didn't "go back to their regular lives". We got a new normal
Which is why trump et al are working so hard to trigger doom spending and likely another pandemic or three if rfk gets his way.
But the bigger factor is funding. Plenty of indie studios have talked about how hard it is to find funding. Because economic uncertainty means that even a 2-3 year investment is a LOT riskier than it used to be. And that is a death sentence for indie devs but also very alarming for the major publishers who have to answer to investors.
Fuck microsoft and all their bullshit. But this goes way beyond "they bought too many studios and mismanaged them"
Well, perhaps I’m just wrong then. But for me, I see twenty tears of MS buying up studios, sitting on them, and closing them with some sort of excuse about changed plans. It’s always the same though, studio performs well, gets bought, makes no games or games out of their genre, and closes. Call it whatever you want, I call it business as usual.