They were mostly concerned with preventing you from escaping their walled garden so they crippled it. Great job Apple
this post was submitted on 03 Jan 2025
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The tech companies seem more interested in what will bouy up their share prices than actually producing products that people want.
That and also they've lost understanding that you need an actual set of use cases 100% operational. The niche their product will fill.
The best by far example of this done right is - game consoles. With PlayStation 2 (I remember that from my childhood, lost interest to games of console kind after it) it's absolutely clear how to use it. You buy the damn good-looking box itself, you buy a couple of damn good-looking controllers and memory cards, you buy a couple of games (all games from that time seem very cool, dunno why), you stick things where needed and put the disc where needed, and then life is cool.
With Apple's iPod it was clear too. The small white square one, not the bullshit after it.
With PSP, other than games, you knew you could watch movies, listen to music, even browse the web and use IMs and Skype. PSP Slim, BTW, was far closer to what those "smartphones" of today pretend to be. A real usable pocket computer, except, of course, no way to easily type text. OK, I suppose initially there was no such software for it as Skype and IM clients, but the rest remains.
One can go on, it comes down to the question "what the hell will I use it for" which even Apple cultists will ask. When there's an answer, they can't resist, that's why they are cultists, but when there's none, they most likely won't buy it.
That's this need for growth. They feel they have to show new horizons and new lands with gold and spices being discovered, but there's none, of those reachable by sea at least. They have grown as big as they can. Absolute majority of humans uses computers almost everywhere economically relevant. And the Web.
So now it came to doing things well instead of doing things fast and capturing new colonies first, and that's where these companies suck. Doing things well requires rigor and rational practices of organization. Doing things well requires going back to 80s, one can say. They can't. So everything they do is aimed at spreading money to suppress such competition that will kill them if it survives.
I'm not going to say we're hitting a wall but there's a serious hurdle here. The tech to make the AR/VR experience truly pleasant doesn't really exist yet, and even once we get the tech nailed down it's going to be really expensive
The shot that Apple took and I kind of agree with it, to a point, is that immersive VR is a secondary concern. It's a game. It's an occasional escape. Occasionally, you'll throw yourself into a virtual world and hide away for a bit but it's not where you're going to spend most of your time.
AR is what we need to tackle. We need a bright clear high-res overlay capable of doing at least 90°. It needs to be close enough to the size and weight of a pair of glasses to wear comfortably. Maybe we stop carrying around the tablet sized cell phones and move back to candy bars that push the display for the glasses.
Meta has a somewhat promising looking prototype that costs $10,000 to manufacture.
The quest definitely scratched the itch for VR. It's a great platform, super cheap, and as magic for short to medium balance of playing around in virtual worlds. But we need a tool, something that improves our existing lives not something that replaces them.
I tried one in the store. It's an amazing experience, the augmented reality is done very well.
The problem is I don't think there's any content for it. If it could play 3D movies or games or something, that might be a reason to buy it. But for right now as far as I can tell the main reason to have one is to view 3D photos from an iPhone in actual 3D. And I'm sorry but that's just not worth $3,500.
The other issue is the competition. Quest 3 is very close in terms of technology, not quite as good but close, and it's 7x cheaper with a hell of a lot more content available.
Make it $1500 and release enough content that there's a reason to buy it, and it'll sell.
Apple treats developers like hot garbage, why would anyone bother to develop content for them just to be immediately kicked to the curb?
They wouldn't obviously. Especially since VR content is significantly more expensive to develop. But that is an Apple problem to solve. If you want people to buy your $3,500 toy, you have to give them a reason to buy it. Personally if I was going to attract developers I would give them a real sweetheart deal, like for the first two years of the platform the developers keep 95% of the revenue. Yeah that means for 2 years I make no money on software but it also means at the end of two years there will be software to make money on. And make the whole thing bring dead easy to develop on. Have a whole bunch of tools to import existing 3D content or write games or whatever.
Apple's development kit offers cutting-edge technology at a price point accessible to those who can afford it. For individuals like me, who need to prioritize essential expenses, spending $3,500 isn't feasible. However, if circumstances were different, this would undoubtedly be an exciting gadget to explore.
Yeah like helicopters, they are accessible at a price point for people who can afford them.
Or private jets, or luxury watches. It's a long list...
It’s super neat tech, but if I had $3,500 burning a hole in my pocket I’d be more concerned with things like rent and food.
I would start to stock pile food myself if I had that much money free and buy a new GPU. That's like also a months rent here as well plus some utilities and a car payment.
Usually if money is burning a hole in your pocket then it means it's extra money and bills are paid. At least, that is how I've always used it and heard it used.
That's probably because this is indeed the correct way to use that phrase.
Yeah, I have a lot of priorities before that headset...
I just wanna get doxed in public by some dude wearing an implanted vision chip...then a year later he can't see because that chip is not upgradable! Planned human obsolescence. Or Pho for short.
mmmm Phở
Absolutely delicious! Buy for the vegans we have need "I can't believed its not Pho!" Or "IPho....impossible Pho"
There's actually an iPho restaurant in the Twin Cities. No clue if it's any good, but the name is fun.
I've been there! A friend of mine told me about it.
I hadn't ever had pho before that. I thought it was good, but I'm not exactly a pho guru.
Meh. TechDirt is great for privacy stuff, but market analysis isn’t their wheelhouse.
I think Vision Pro pretty much accomplished what Apple wanted from it.
Tech press kept comparing it to “the iPhone moment”, but that’s ridiculous. It’s a dev kit.
A dev kit with the best hardware, at a lower price than the second-best, and a more mature OS than anything else out there.
We’ll have to see how it evolves from here, but it’s a perfectly fine first step. Not everything is for you.
nah, this is just copium. Apple don't release dev-kits to the general public. It was a real product, and it was a dud
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