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After being forced to standardise to usb c and be responsible for some of the e-waste it produces, apple has finally relented.
They fought tooth and nail against the EU regulations to force charging standards. I don't care if they up sell cables to some people; most people will reuse what they have and thats the whole point of the regulations.
Regulation works.
As long as a standard "unblessed" usb-c cable will work fully with the phone it's non-issue.
Just remove the box and ship the phone naked
But cables wear out.
Agreed. The life of a phone includes multiple cables (unless someone here knows some trick I don't), so including OEM hardware that's tested and recommended for the device is great and I wish it were still standard. Phone manufacturers not including parts that they still sell separately seems to have little to do with environmentalism/conservation and much to do with profits.
I've used the same cables for years with no problem. You don't yank them out of ports using the strand, you don't stress the connectors by winding tightly or making them bend at sharp angles and just treat them with care.
On the contrary, I've had a USB cable last multiple phones before. I think the trick is to avoid using it when it's plugged in as much as possible. Another common pitfall is that microfiber (pocket lint) can build up in the charging port over months and years, resulting in a poor connection. You can usually remove this by turning the phone off and using the tip of a wooden toothpick to gently scrape out the lint.
I definitely think they should include a cable in the box though.
Agree with this and the other commenter, the cable that came with my last phone stayed in the box and hasn’t been unfurled. I also agree this is almost certainly more about profit than environmentalism, but unused cables are e-waste, and I like to use a longer cable so the short ones that come with the phone have limited use case for people like me.
I've already got a charger for every room of the house and every vehicle I drive, so I'm don't really care about that, but I'd be peeved if I didn't even get a cable.
The Pixel Buds don't ship with a cable either.
It's fine if they reduce the price accordingly.
If it's still the same price after they take the cable out, it was never about reducing waste to begin with.
Knowing Apple, that wouldn't surprise me in the slightest, which is why I never have and never will own any of their products.
well..by selling both the cable and wall adapter as separate items it doubles the packaging by necessity so it was still never about reducing waste
which is why I never have and never will own any of their products.
✊👍
I’m not going to defend Apple’s profit maximization strategy here, but I disagree. Most people won’t end up buying a cable and adaptare because they already have one, and in contrast to those pieces made of plastic and metal, the packaging is mostly made of paper. I’m pretty confident that the reduction in plastic and metal makes up for the extra packaging that’s produced for the minority that does buy a cable and/or adapter.
Seriously, since Apple stopped including a wall brick I have not had a single-port power adapter in my household. All I have now are a few power adapters with multiple USB A and C outputs so I can charge whatever is needed.
Adjusted for inflation, last years 15 was $827.
The base 16 is $800 and a separate USB C cable from Apple is about $20 for 1m and $30 for 2m.
So, if you buy a phone and cable, you’re spending about as much as you did last year, adjusting for inflation.
I don’t know why I just wasted all that time calculating that. I need to get a life.
But here's the question: does it cost Apple $20 to make a cable? I seriously doubt it. It probably costs them closer to 20 cents per cable. So in reality, they now make approximately $20 more from every sale than they did before.
Sure, not everyone is buying a cable with every phone. But cables get lost, they wear out, they get stolen by your kids to charge their iPhones because they broke theirs, they get chewed up by pets, etc.
And you can bet your ass that, just like any other high-margin item, the people in the Apple store are gonna be incentivized like hell to get every customer to buy a cable with their phone whether they really need it or not:
Do you have a charging cable?
Is it an Apple cable?
Are you sure you have one that's USB-C and supports USB Power Delivery?
And it's not worn out?
You say your dog chewed on it a little but it's mostly intact and still works?
Well, I'd recommend getting a new one anyway.
Yeah you can get your own if you want but it's best if you get an Apple cable.
OK great, that comes out to $820 total. And do you want to insure your phone for $5 a month?
How do they make $20 more if the price is reduced by $27 from last year and the cable taken out? At most they make the $3 more if people buy the 2m cable. For the 1m cable they make less than last year.
The phone plus cable last year adjusted to inflation is $827 and this year it's $820. The cost of the cable for Apple is not in play here.
I'm all for it IF the cable is provided for free on demand to 0,001% of customers who happen to not have one. I have a separate drawer for all my extra usb C and micro usb cables which come with random electronics which I feel bad just throwing in the trash but I know I'll never need.
Next step: Apple removes hardware from box and ships aspiration only.
They have a concept of hardware
With theoretically chamfered edges.
Courage! Think(ing) Different!
