It sounds to me like perhaps the store has bluetooth beacons in place. It's a fairly under-utilized piece of tech, so there's a strong likelihood that your custom ROM doesn't support it properly. It's mostly just used for customer tracking, anyway, so the devs of your ROM may have either ignored the feature or deliberately disabled it in some way.
This article talks about what these sorts of beacons in retail stores are used for: https://www.itransition.com/retail/beacons
You mentioned scanning with a Flipper Zero; I'd suggest scanning to see what sort of BLE devices show up in the store.