this post was submitted on 07 Aug 2024
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The company claimed that members of the Global Alliance for Responsible Media coordinated to dissuade brands from advertising on X.

filed a lawsuit on Tuesday against the Global Alliance for Responsible Media, a coalition of major advertisers, claiming that it had violated antitrust laws by coordinating with brands to dissuade them from spending money on the social media platform.

The suit, filed in federal court in Texas, claims that the coalition, known as GARM, “conspired” with leading brands, including CVS, Unilever, Mars and the Danish energy company Orsted, to “collectively withhold billions of dollars in advertising revenue” that were owed to X, then known as Twitter, in the wake of Elon Musk’s takeover of the social media company in 2022.

With the lawsuit, X effectively declared war on advertisers, which provide the bulk of the social media company’s revenue. Since Mr. Musk acquired the company and promised to usher in a new era of unfettered free speech, many advertisers have limited their spending on X, concerned by reports of rising hate speech and misinformation there. By pursuing legal action against GARM, Mr. Musk continued to break with the leaders of other social media companies, who have forged close relationships with advertisers and been responsive to their concerns about offensive online content.

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[–] [email protected] 7 points 1 month ago

By pursuing legal action against GARM, Mr. Musk continued to break with the leaders of other social media companies, who have forged close relationships with advertisers and been responsive to their concerns about offensive online content.

This is the most journalist way of saying "This guy is a fucking idiot."

[–] [email protected] 5 points 1 month ago

Can't they just bring in a video of him telling advertisers to "go fuck yourself" and get this thrown out? Or would that just add Musk as a co-defendant?

[–] [email protected] 12 points 1 month ago (1 children)

I'm super confused. How can you sue people for not using your service??? If that was true, they wouldn't have had to shoot MLK, they would have just sued him into the ground.

[–] [email protected] 5 points 1 month ago

I'm going to sue X for not advertising on my platform. It's just $1000 a week for a sign on my fridge, my entire family will see it daily!

[–] [email protected] 15 points 1 month ago

there are like 15 billionaires out there all conspiring together not to give me over a million dollars. I can sue them for trust activity right?

[–] [email protected] 13 points 1 month ago (1 children)

“We want a free market!”

“Wait, not like that”

[–] [email protected] 2 points 1 month ago

"Free to me, not free to them!"

[–] [email protected] 2 points 1 month ago

Dude looks like a taller Syndrome from the first Incredible movie.

[–] [email protected] 5 points 1 month ago

laugh all you want, but YOU are next, former Twitter users who refused to pay for their blue badge and had the gall to move to Mastodon or others!

[–] [email protected] 45 points 1 month ago

can't wait for the clip we're the lawyer says "Your Honor, exhibit A is a video clip of Mr Musk telling advertisers to, and I quote: 'fuck off'"

[–] [email protected] 14 points 1 month ago

Why doesn't anyone like me? I know, I'll sue them I to liking me and then I will have all of the monies - Elon

[–] [email protected] 14 points 1 month ago

Watch companies now blacklisting Musk on every product.

[–] [email protected] 29 points 1 month ago

Why the fuck do people still use twitter?

[–] [email protected] 2 points 1 month ago
[–] [email protected] 39 points 1 month ago

They like the free market until it works against them. Capitalists are glories conmen.

[–] [email protected] 31 points 1 month ago (3 children)

The fact that this bizarre and insane "lawsuit" is being brought in Texas should be concerning. If he gets a conservative enough judge, neither the law nor the facts will matter at all.

[–] [email protected] 10 points 1 month ago (1 children)

Makes me wonder how much farther this shit can go before the legal system fractures when enough people say they don't give a fuck what any Texas judges have to say and if they have to pull business entirely out of Texas, so be it.

[–] [email protected] 3 points 1 month ago

Billionaires suing billionaires in a corrupt legal system. What could go wrong?

[–] [email protected] 7 points 1 month ago

Yeah, but he's using a coalition of big companies. Their pockets are probably just as deep as his if not more.

[–] [email protected] 24 points 1 month ago (1 children)

Maybe, but regardless of the outcome of this case, how many advertisers are going to want to advertise on Twitter if they find out he'll sue them for not advertising on Twitter anymore?

[–] [email protected] 7 points 1 month ago

Excellent point. I hope this scares the few remaining advertisers away for good.

[–] [email protected] 25 points 1 month ago

"I can do whatever the shit I want and you still have to advertise with me OK" sounds like how an extremely spoiled and self centred kid would behave with his/her parents.

[–] [email protected] 43 points 1 month ago (3 children)

That's dumb AF. Boycotts are legal. 🤦‍♂️

[–] [email protected] 7 points 1 month ago

I suppose if he could show that a bunch of advertisers agreed to pull their ads together, he might have a case for an illegal anti-competition agreement. But I don't think that's the case. They all decided, independently, that they didn't want to be a part of his shit show.

[–] [email protected] 23 points 1 month ago

And corporations are not entitled to advertising revenue.

[–] [email protected] 15 points 1 month ago (1 children)

That was my first thought. Since when boycotting (aka not choosing) something is illegal?

[–] [email protected] 8 points 1 month ago (1 children)
[–] [email protected] 6 points 1 month ago

See if Musk was ~actually~ a smart man, he'd have moved twitter's headquarters TO Israel before starting this lawsuit, seeing as that anti-boycott act is present in like 40 states.

[–] [email protected] 28 points 1 month ago (1 children)

Has Musk ever proceeded with one of his lawsuits till the end? Seems like he just sues people, gets the headlines and then drops out lol

[–] [email protected] 7 points 1 month ago

That's exactly what this is

[–] [email protected] 13 points 1 month ago

What a dumb dumb.

Act like a racist, win racist prizes.

[–] [email protected] 70 points 1 month ago (1 children)

Musk is being a little bitch about the free market?

[–] [email protected] 37 points 1 month ago

He is really weird.

[–] [email protected] 11 points 1 month ago (1 children)

I gotta think he is represented by Bob Loblaw

[–] [email protected] 7 points 1 month ago

Bob Loblaw wouldn't take this case. I'm not even sure Barry would touch it.
No touching!

[–] [email protected] 31 points 1 month ago* (last edited 1 month ago)

The only point of this is to elevate the Global Alliance for Responsible Media in the right-wing propaganda machine to try to get companies to distance themselves from it. Don't take bullshit suits like this at face value

Edit: Woke up this morning to multiple Republicans in Congress calling for "investigations" into GARM

[–] [email protected] 41 points 1 month ago

Guess what, Melon Husk... they aren't required to associate with you and can quite publicly boycott you, if they like.

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