Finally! Free movies for the masses paid for by ads. That's def a move in the right direction. Lots of people will be going back to the theaters now I bet. /s
this post was submitted on 02 Jul 2025
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Tvs are gigantic, projectors aren't all that expensive anymore, people are sometimes obnoxious in public, and it's a lot of fun to piece together a good sound system. Fuck theaters.
And since I don't have to drive anywhere if I'm already home, drinks are back on the menu.
Can also pause when I have to take a piss in the middle of a 3-hour movie.
Lol what? I guess I haven't been to the movies in longer than I thought, it was like 10 minutes max before. Well, no reason to go back now I guess.
That's been the norm in the UK for years, and the main reason I no longer go.
The early couple decades of cable TV divided the audience into an ad-free overclass and an ad-inflicted underclass. Streaming services, once the province of the overclass, are now dividing their audience the same way.
A reason not to go to theaters and stream or rent dvds instead.
AMC has been in hard times but now theyve totally lost the plot and make times way worse.
Well they're already doing it so at least they're being open about it now I guess.
Just solidifies my hatred of theaters even more lol
The ad industry is destroying every form of entertainment or data access available. Even within the entertainment itself we get product placement for cars, foods, etc.
Movies used to be fun
If the sentiment in this thread is representative of the population, it seems like theaters no longer have a value proposition. Home theaters are good enough, we have streaming, and we have budget limitations.
There's an independent cinema near me which is doing it right.
The venue is a heritage building which has been refurbished to a high standard, and they have reasonably priced food and drink, including beers.
They participate in film festivals and show a lot of niche and foreign movies that would be impossible to find otherwise, so it's actually worth going to see something different or interesting.
To support accessibility they have child-friendly showings with zero ads or trailers, autism-friendly showings also with no ads, brighter light and less volume, and even pay-as-you-can tickets that go down all the way in price to completely free if you ask for it, so everyone can see a movie, even people who have nothing.
To me, making the cinema experience actually appealing again like that, and an actual part of the community, is the only way for cinema to thrive going forward.
Of course, the big chains can't possibly adapt to that, but as far as the big chains go, then fuck 'em.
That sounds amazing!
To all those people saying “well I’ll just show up late”, wait till they start denying entry if you are past a certain point with no refund, forcing people to sit through the ads.
Pop in earbuds, pull out phone, and find something else to do for (hypothetical required minutes prior to main feature).
Eject me due to using phone during compulsory ad viewing time? I’m never coming back to the theater again.
That's the day movie theaters die
Sail the high seas.
I now warn AMC to expect more yarr 🏴☠️
Same "logic" that expects me to watch ads for a streaming service I pay for at home.
I can get ads for free, capitalists. You're not even playing your own game anymore. You're playing some bullshit home version and hoping we don't see the difference.
I recently watched cable television at a hotel.
Honestly, appalled. The ad segments are, as an aggregate, SHORTER than YouTube.
How tf did we get to this point, media fragmented across 20 different streaming services that want $10-$25/m to see their Alice of the media you're interested in.
Shits ridiculous
I won't sit through an ad, at home, in my underwear. I most certainly am not putting on pants, leaving the house, and paying admission to see ads.
The bar to get me to put pants on keeps rising.
Well...I'm never going to see a movie in any theater ever again.
It's already been a decade for me. Doubt I'll ever go again.
I genuinely don't remember the last time I left a theater saying "that was so great." I saw Inglourious Basterds and Zombieland in the theater when they were out, enjoyed both, haven't seen either movie again in any format, and I don't have any concrete memories of walking into a theater since then. If I've seen a movie since what was that? 2010, 2011? It didn't leave an impression.
I used to be a big movie buff, now I'll occasionally rewatch Army of Darkness and that's about it.
Theaters are really testing the limits of the bullshit its viewers will sit through.
I think the saddest of all is when they roll ads for themselves. I'm already in your shitty theater, why are you advertising how "magical" your experience is? Just reeks of desperation and won't convince me to visit more frequently, there are many reasons why I very rarely go to AMC theaters and wasting my time advertising yourselves while I'm already there won't change my mind.
"Oh boy, here I go [pirating] again"
Guess I'm never going to their theaters again.
Seems like a major selling point for theaters could be that they DON'T show ads, and that would be a draw.
They're competing with my big TV at home, my comfortable couch, surround sound, private bathroom, control over the volume, ability to pause, great snacks, and no annoying people. The only thing they have is first access, and I'm more than willing to wait to get all the benefits of watching at home.
Alamo Drafthouse already does this. Their pre-movie things are all related to the movie being shown, usually featurettes or meme videos related to it.
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