this post was submitted on 04 Jun 2024
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Ikea is hiring UK workers for its new store in Roblox (www.eurogamer.net)
submitted 10 months ago by [email protected] to c/[email protected]
18 comments fedilink hide all child comments
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[–] [email protected] 1 points 10 months ago

A boring dystopia

[–] [email protected] 3 points 10 months ago

I hate this cancer of a game and this just illustrates once again why that hate is well deserved.

[–] [email protected] 5 points 10 months ago

What the fuck

[–] [email protected] 8 points 10 months ago

I can't wait to try the Roblox meatballs

[–] [email protected] 7 points 10 months ago (3 children)

Does this mean Roblox is becoming this generation's Second Life now?

[–] [email protected] 1 points 10 months ago

that was what they were always going towards

[–] [email protected] 3 points 10 months ago

There is one of the ancients

[–] [email protected] 3 points 10 months ago (1 children)

I would argue that's VRChat. Idk what roblox is becoming.

[–] [email protected] 2 points 10 months ago

Children and groomers. That's who roblox is for.

[–] [email protected] 11 points 10 months ago

Huh, I just lost a lot of respect for IKEA...

[–] [email protected] 8 points 10 months ago

Roblox is the new Second Life, then?

[–] [email protected] 34 points 10 months ago (1 children)

Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?

[–] [email protected] 25 points 10 months ago (2 children)

It is not just Ikea that is using Roblox to expand its reach. Netflix is also coming to Roblox, with the streaming giant recently revealing its "digital theme park" on the gaming platform, known as Nextworld. This will essentially acts as a hub where players can access areas, characters and games based on Netflix properties, such as Stranger Things and One Piece.

Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.

[–] [email protected] 7 points 10 months ago (2 children)

Somehow Roblox has become the Metaverse Meta was trying to build...

[–] [email protected] 1 points 10 months ago

yeah, it's fine.

[–] [email protected] 1 points 10 months ago

Always has been.jpg

[–] [email protected] 15 points 10 months ago (1 children)

“Oh shit I can buy the real life version of this game asset???”

[–] [email protected] 5 points 10 months ago

It’s unfortunately genius.