π΅Ba da ba ba bah! It's Brave New World.π΅
Waiting for thisβ¦
this post was submitted on 27 Jun 2025
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I was born in the early '80s. The 2000s picture was what my McDonald's always looked like throughout my childhood. I've never seen a McDonald's that looked like the '90s pic.
The 2020 pic shows current McDonald's, but they changed to that sometime in the mid-2010s.
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Taco bell recycled, Pizza Hut recycled, peak kids life bottom.
When I talk about how much I miss the 90s McDonalds, I'm mostly complaining about the loss of a third space. My parents would go to McDonalds so we had a safe, climate-controlled, indoor play space, and we could spend hours there for the price of something off the dollar menu.
I don't know of anywhere comparable these days. Anything indoors is going to be expensive, you have to get the city to unlock the local hoops, the cops start asking questions if you just want to hang out with friends, and if you have too many friends they make you get a permit to use the public park.
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Adapting to their growing customers
There's the hauntingly predatory nature I was struggling to portray.
In addition to moving away from marketing directly to children, the reason a lot of fast foot restaurants are rebranding to look like grey cubes is to make the buildings more generic and therefore more valuable as commercial real estate.
We've all seen the local Mexican restaurant that definitely used to be a Pizza Hut. This is to avoid that.
That sounds like the commercial real estate version of cancer to me, but I'm no expert in that field. I can see you're right, though. It's up there with motel art and off-white walls.
McDonald's specifically is famously a real estate company that happens to serve burgers on the side. The corporation owns all of the land that its franchises are sitting on, so they can park a restaurant on it and sell it for a profit after the land appreciates in value.
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Ahhh gotta love the brutalist architecture.
Just insert the mcnuggets tube into your throat, sir, and the credits will be deducted from your daily quota
"You are in McDonald's. Consume and exit."
No kidding. Not just them either. I know it's a cultural thing in US restaurants, but I feel like I'm being rushed out the door. I know on the surface it's a having respect for a person's time thing, but it feels like an eating contest sometimes.
depends how they do it. Nothing says "we're a legit chinese restaurant" more than getting the "fuck off oranges" when you're done.
Hahah the fuck off oranges. Iβll never see them differently now. π
Funny thing is, I love those oranges.
The French branch puts some effort in it, usually they look like this 
Same(ish) here in the Netherlands. The fact that the near vicinity isn't entirely asphalt and concrete, due to there not being 300 parking spaces for a fast food place, probably helps it not feel like a Nazi bunker.
Looks about the same in Sweden. Wood panels with green accents together with the golden arches
If I saw that in America I'd think it used to be a Starbucks.
And god knows McDonald's wouldn't want to be confused with inferior coffee.
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I'm actually going to say that I think designing a restaurant for disastrously unhealthy fast food in a way that makes it look and feel like a playground shouldn't be legal, and I'm happy to see them look as dull and unappealing as possible to young children.
The ongoing health crisis is so severe in no small part because of things like that 1990s picture getting kids addicted to trash. This post feels like someone from the 1970s yearning for the days of Joe Camel. Plain packaging does work.
Edit: I thought Joe Camel was much older than it really is.
Interesting take. Maybe they should be designed like an art gallery of various medical office styles. Kids would hate that.
Edit: I'm glad cigarettes are on their way out, but I used to love these when I was even stupider:
I recently watched a (german) video about the exact development of McDonalds depicted in the meme and it made me realize how much of the experience had been catered towards children and how I felt when I went there more often (or at all) when I was younger.
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Brutalist fast food restaurants? Don't threaten me with a good time. Fuckin love me some brutalism
If it were borne out of a progressive, socialist democracy, I'd be on board. Auth-right brutalist fast food would be a horror show.
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McNormandy opens June 2026
Don't give them any more ideas.
McDonalds: Fuck you I'm eating! / Home of the Extra Bigass Fries
I was so sure that movie was hyperbole.
It's going to suck to be forced to eat there. But what can you do, the ziabatsu commands it.
Yeah, we're nearly back there. I didn't have revisiting feudalism on my bingo card.
needs to change the sign and logo to be more brutalist as well
You're entirely right, but you might be writing cheques my 5-year-old phone can't cash.
Instead of McCafe, it should be "McSoylent".
Excellent suggestion. Here you go:
Would you like a 64 oz McEnergy with your McSoylent?
"I've exhausted my monthly ration allowance for McEnergy, so I'll have to pass today."
80s : Pizza hut
I miss it every day. That salad bar. The cups. The lamps. I wonder what things of today I'll miss in 40 years.
That salad bar. The cups. The lamps.
My god, it even has a drinks fountain.