this post was submitted on 24 Apr 2024
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It started with notebooks, but that wasn’t the master plan.

(page 4) 6 comments
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[–] [email protected] 71 points 8 months ago (49 children)

Cool. How about a repairable phone with a headphone jack? I'll be a day one buyer.

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[–] [email protected] 2 points 8 months ago (8 children)

cool - but if their product lines are modular and they try to break out of their niche market. whats to stop someone with a lot more capital from snapping them up (Dell, Lenovo, etc)?

[–] [email protected] 1 points 8 months ago

The modularity makes it easier for them to grow slowly and incrementally. Slow and manageable growth is the key for a business to not overextend themselves to the point they get snapped up by the competition

[–] [email protected] 15 points 8 months ago (7 children)

Framework is a private company so they need to agree to be bought. I don't know enough about the leadership to be able to say the likelihood of accepting an offer, but it's not just a thing that automatically happens because Dell has a lot of money.

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[–] [email protected] 16 points 8 months ago

Tomorrow, it wants to be a consumer electronics company, period.

Patel won’t say — I only get the barest hints, no matter how many different ways I ask.

[–] [email protected] 6 points 8 months ago

This is the best summary I could come up with:


That’s one of the biggest reasons it just raised another $18 million in funding — it wants to expand beyond the laptop into “additional product categories.”

Framework CEO Nirav Patel tells me that has always been the plan and that the company originally had other viable ideas beyond laptops, too.

Framework might choose an “equally difficult” category or might instead try something “a bit smaller and simpler to execute, streamlined now that we have all this infrastructure.”

(Patel recently suggested to Jason Carman that Framework might adapt its marketing to reach more everyday audiences.)

The company’s $9 million seed round paid for the original 13-inch laptop design, which has carried on for three generations of components.

Today, Framework has about 50 employees, and it plans to expand to 60 before the end of the year, with “a bit of additional team growth” in 2025.


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