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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 5 months ago by [email protected] to c/[email protected]

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 3 points 5 months ago

I was permitted to close my account....without any hassle. Sign into my.roku.com and delete account is as the bottom. Selecting "don't want to use this anymore" gives you a box with 255 charachter limit (because of course they don't want to hear a real reason) and then when you hit send you just get "Thank you, account closed, if you come back you will need a new account"

Surprisingly, suspiciously, painless.

[–] [email protected] 5 points 5 months ago (1 children)

If they decide to go through with this I will literally replace every Roku TV I own, fuck that shit!

[–] [email protected] 4 points 5 months ago

You should probably plan on that anyway. I've already seen screenshots of ads popping up over DVDs, offering to sell you what you're already watching.

This isn't a threat from Roku. This is a promise to their real customers, the glorious advertisers.

[–] [email protected] 9 points 5 months ago

Bro Wtf If this happens I'm litterly buying a new tv

[–] [email protected] 16 points 5 months ago (3 children)

Am I the only one who gets the feeling that this is kinda dystopic? Like come on, this just gets crazy. It amazes me that some people think this is an ethically acceptable way to earn money.

[–] [email protected] 2 points 5 months ago

This shouldn't be legal.. You already paid for the TV, if you're not using their services - TV's all yours.

[–] [email protected] 2 points 5 months ago

We are living in a cyberpunk dystopia right now. Or the beginnings of one. We're just missing all the cool and badass stuff from the genre.

[–] [email protected] 3 points 5 months ago (1 children)

What makes you think they have ethics to believe in? About 1 in 100 people is a functional sociopath on some level; they can't all be lawyers, politicians, executives, sales people, and criminals. There's gotta be a few engineers in there somewhere.

[–] [email protected] 1 points 5 months ago

True, hood point. I remember to have read a study according to which a disproportionate amount of people at the top (aka CEOs) display narcissistic behavioral traits - so it can make sense to suspect the same applies to other personality disorders. It just feels ahhh to me - that these people dont utilize their talents and itelligence to improve the world, but to build up ways to monetize every last bit of your time. Like come on :/

[–] [email protected] 37 points 5 months ago (1 children)

I'm done with Roku. I have one in every room, but they all need to go.

[–] [email protected] 1 points 5 months ago

No wonder why Walmart bought their asses

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