This is bad, potentially they should reconsider the election date.
However I think there is a deeper issue here where young people disenfranchise themselves by not voting. Both major parties are pitching all of their policies to OAPs because they are the most consistent portion of the electorate to turn out at the polls.
I remember during my masters degree asking the other students at the pub who had voted in the local elections that day and it was literally just me out of ~20 people! Obviously general elections are different but if you don't participate in the system it won't cater to you.