this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 33 points 2 weeks ago (4 children)

Shit like this is honestly why the FCC needs authority to regulate things on the US internet.

There was a time in the long past where television networks were forced to normalize audio so that commercials weren't so much louder than the shows, which was happening for a while.

The internet just continues to be a fucking free-for-all of all the worst and most anti-user-centric ideas that exist. Just plying every bad idea that makes the internet difficult to use.

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[–] [email protected] 17 points 2 weeks ago

We might need a few reforms to our economic model where the stupidest sociopaths alive get lots of money and teachers and nurses do not.

[–] [email protected] 165 points 2 weeks ago (3 children)

Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.

[–] [email protected] 8 points 2 weeks ago* (last edited 2 weeks ago)

I guess that's what happens when you hire the top minds from yahoo

[–] [email protected] 9 points 2 weeks ago (3 children)

Someone correct me if I’m wrong, but isn’t YouTube still running year over year at a loss?

[–] [email protected] 9 points 2 weeks ago (1 children)

https://en.wikipedia.org/wiki/YouTube#Finances

In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1.[321]

I don't think so.

[–] [email protected] 28 points 2 weeks ago (1 children)
[–] [email protected] -1 points 2 weeks ago (2 children)

Yes, I know, but I doubt 8.6 billions per quarter aren't enough to make a profit.

[–] [email protected] 17 points 2 weeks ago (8 children)

They haven’t stated their operating costs, so you’re only speculating.

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[–] [email protected] 125 points 2 weeks ago (4 children)
[–] [email protected] 62 points 2 weeks ago (16 children)
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