Microsoft does do this on ARM versions and lower end versions.
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For a company like Apple, that’s “cost of doing business” rather than a genuine deterrent.
500m is bigger than you think. Also fines escalate.
I didn't read the article, but I presume this is under the DMA which has provisions for increasing fines for repeat offenses - something like 10% of global revenue or something like that. I'm also a bit discouraged by how small the number is, but there is still some hope that it will either increase or get them to change their practices. But it is quite frustrating how slowly it's going.
In fact, chances are that Apple is going breaking the law until the last minute so they can squeeze every penny they can out of this scheme until they can't do it any longer.
People are down voting you like your defending them, but you're not, and you're right. It sounds like a lot of money, but for Apple, it's just an adjustment to the profits they made doing this.
Cost of doing business....
O no half a billion dollars.
There's no way one of the biggest and most profitable companies in human history won't be able to financially recover from this horrific fine.
https://www.apple.com/newsroom/2024/10/apple-reports-fourth-quarter-results/
O wait they made 95 BILLION in just the last quarter of 2024?
Nevermind.
Well, half a billion is still a lot of money so it's great that the union got it so they can spend it on something useful. Half a billion USD is the entire yearly revenue of some fairly large companies in Sweden.
And the fine is not intended to bankrupt Apple, it's intended to punish them and as a show of force. If Apple still refuses to comply or even pay the fine, the fines would obviously escalate and the max fine on this offence is very very high.
Also remember that the EU generally only cares what they do inside the EU, they care about how it affects EU citizens. So it doesn't make a whole lot of sense to issue brutally high fines based on yearly global revenue yet.
Imagine if Microsoft banned Windows users from installing the software they want on their computer.
Imagine if Microsoft required all software developers to give them 30% of their earning or Microsoft will ban them from Windows
I think that's exactly what Microsoft is aiming to do in the future.
cough S Mode cough Windows RT cough
Getting out of S mode is a few clicks away though. There’s a certain kind of user who actually benefits from it, and nobody is locked in.
RT’s restrictions were primarily architecture based (ARM)
Naw, you're right. There are still ways to get a decent windows experience, but it will fall to the domain of power users.
I personally see MS not really caring about their windows users. With more than enough revenue from enterprise to keep them going for decades, they will lose grip on gamers and older casual users, who remember windows before the marketplace and preinstalled adware.
With all the flavors of Linux (and a proper walled garden like Apple), I'm thinking Windows will follow Skype in the next decade or so.
So it's going to get bought out by Microsoft and replaced with a shitty electron app?
Only being used because someone is paying you to do it, then snuffed out after an extended death throe.