this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] [email protected] 11 points 1 week ago (3 children)

Enshittification intensifies.

spez is slow walking Reddit to the graveyard.

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[–] [email protected] 26 points 1 week ago (4 children)

Late this fall, after all of the nonsense on Reddit, Facebook, and Instagram I asked myself a very simple question.

"Is the reason I joined these sites still valid? What do I actually enjoy about social media these days?"

The answer was basically "rose colored glasses."

I joined **Reddit **after the 'deaths' of Slashdot and Digg. It became my source to get new and interesting content I probably wouldn't have found otherwise. Now it's bots arguing with bots and 75+% of the content is just recycled shit by people trying to make money. Much of the rest is from people trying to manipulate you.

Delete.

I joined Facebook to keep in touch with my friends and family - especially those I don't see often. Over time, the amount of good content from people I knew dropped to maybe 25% of my feed. Most of it now is AI-generated bullshit or more of the same recycled content you see on Reddit.

Delete.

I joined Instagram to share some of my landscape photos and view some of the great photos some close friends were sharing. Over time that became less and less. Queue the recycled and AI-bullshit content.

Delete.

So, I challenge everybody to ask themselves do they actually enjoy social media? Do these sites actually add value to your life and in any way remain true to their promise when you joined them so many moons ago. Are you actually making any connections with people? The 'social' in 'social' media? Or just watching people talk at each other, not to each other.

After answering those questions, the answer about whether to stick around is pretty clear.

[–] [email protected] 16 points 1 week ago

Reddit, Facebook, Instagram:

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[–] [email protected] 4 points 1 week ago

"more ads" as if it isn't already as flooded as meta sites.

[–] [email protected] 5 points 1 week ago (1 children)
[–] [email protected] 3 points 1 week ago (1 children)

Mbin, piefed, Lemmy.....wherever.

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[–] [email protected] 6 points 1 week ago (1 children)

I can't imagine what sub-reddits they think people would willingly participate in that are paid-only. Decreasing visibility and potential participation group automatically makes those worse in most cases.

[–] [email protected] 24 points 1 week ago (1 children)

Reddit has gotten so bad that it’s funny. I love reading about whatever awkward, bumbling cash grab they’re trying next.

What’s a good word for constant, ongoing enshittification? Diarrheafication?

[–] [email protected] 9 points 1 week ago (1 children)

Funny and sad at the same time, to be honest... That douche busted up a lot of awesome communities with wonderful people, and he's on the right track to ruin things completely...

[–] [email protected] 6 points 1 week ago (1 children)
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[–] [email protected] 12 points 1 week ago (2 children)

If small dick energy had a face it would be Steve Huffman's.

[–] [email protected] 4 points 1 week ago (1 children)

Wait, I thought he was the guy who had the woflds most punchable face....

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[–] [email protected] 6 points 1 week ago

Please reddit, make more bad decisions faster so people can overcome switching costs finally

[–] [email protected] 166 points 1 week ago (9 children)

imagine charging for displaying content you didn't even make.

the balls are astounding, but this ain't gonna go well for them.

[–] [email protected] 6 points 1 week ago (1 children)

It's like using the failed Reddit Gold lounge as a business model. A sub of awkward dudes that paid to be there and random people passing through and not sure WTF is going on with the awkward party.

[–] [email protected] 3 points 1 week ago (1 children)

Have they stopped that now? I remember being in it at one point. I didn't post and didn't really look at it

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[–] [email protected] 4 points 1 week ago

I'm going to frame your comment and sell it!

[–] [email protected] 18 points 1 week ago (2 children)

Not to mention that paywalled content being moderated by unpaid volunteers.

[–] [email protected] 5 points 1 week ago

And commented and reposted by bots.

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[–] [email protected] 49 points 1 week ago* (last edited 1 week ago) (4 children)

I disagree. I hate the decisions they make and personally, along with you, I think it's idiotic.

But while I hate on them, they will get away with it. Theyre not stupid. The decisions don't align with its users but it will still work.

Look at netflix raising prices for arguably worse content. Working for them.

Reddit; Charging for the API essentially killing almost all 3rd party apps. Not sure the effect but reddit doesn't seem to really be hurting. Users want to move but reddit is just too good. I even still use it because the user content on there is amazing. I try to ask all my questions/have discussions on lemmy, but I'm one person. Reddit has infinity more always contributing. I think the management sucks, but the platform just isn't fully rivaled yet so they can keep milking their audience.

[–] [email protected] 4 points 1 week ago* (last edited 1 week ago) (2 children)

I agree that it won't go bad for them. It costs them almost nothing to implement and when you have a big enough userbase there are always rubes who will pay for anything you charge for.

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[–] [email protected] 2 points 1 week ago (1 children)

Reddit; Charging for the API essentially killing almost all 3rd party apps.

The secret is they made it easy to bypass, the API still works if you moderate any subreddit, even if it's one you just made. They made it just difficult enough to move the 99% of normie users to their own app.

[–] [email protected] 2 points 1 week ago (1 children)

Are you certain it works this way? I find it hard to believe

[–] [email protected] 5 points 1 week ago* (last edited 1 week ago) (1 children)

Yes, I'm still using Joey just fine. A lot of the apps were disabled by their creators, although there's apparently revanced patches for some.

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[–] [email protected] 21 points 1 week ago (1 children)

Netflix was always a paid service though. I don’t know if people will want to pay for something they’ve had for free for over a decade, especially if the free subreddits will still exist.

I’d also imagine that for any paid subreddit, someone will make a free version with similar content.

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