M-Disc/Archive Blue ray discs are currently pretty much unrivaled if one needs WORM(write once read many) storage for important data.
Anything cloud is an issue in that regards, while a few options exist that somewhat imitate WORM to comply with regulations they are often expensive, harder to maintain and, if long term storage is required, prohibitivly expensive.
The next option, Tandberg RDX needs a far less popular writer, it's WORM media is far more expensive, far more sensitive towards exterior influences and it's much harder to make sure you will be able to read the data in 20 years.
LTO is nice, the tapes are somewhat cheap but the drives are extremely expensive - far to expensive for smaller businesses or consumers.
(And please for the love of god, normal exterior HDs,etc. are NOT backup media for long term storage, especially not WORM- which is important in times of ransomware attacks)
So in the end verbatim would be an absolute idiot to destroy this market. I work with a lot of smaller healthcare facilities and they all exclusively work with them - they routinely burn their data on a M-Disc that is then stored in a secure location, as they all need to provide their patient records for at least 10, mostly for 15, in some cases for 30 or more years. The doctors can literally go to jail if they do not comply with that.(And getting hacked or your building burning down is not an excuse)
As a CEO of a small company we also need to retain certain tax and accounting data for 10 years, some for 20 years. And even as a individual I have some stuff I legally must retain for 10 years.
And of course photos of important life events and some documents (insurance, mortgage) are also something I don't want to loose if the house burns down. Therefore the important stuff gets burned to a M-Disc three times a year and then locked into a bank vault quite a bit away.
