this post was submitted on 14 May 2025
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Don’t forget the brand color changes.
6 weeks ago they updated all their logos and signage to say max in grey instead of purple. Now they’re updating all the same collateral again to add “HBO” back.
That marketing and brand team has to be the biggest clown show of all time.
I work with people that are like this. They're fucking useless and they spend all of their time making busywork for others and trying to fail upwards.
it's the CEO. all of these changes are his calls. he decided to get rid of 'HBO', but obviously that was insane
Discovery has been a clown show for years now, and Warner must have been an even bigger one to get bought by Discovery.
I know, you have a brand that is literally synonymous with movies for two entire generations of people.
Let's break it apart, let's change its name, let's spit it off as multiple products and then destroy half of them. Let's add a whole bunch of content and then remove it.
They're now synonymous with indecision, confusion, and whatever Hallmark movies they managed to have in their catalog these days.
Quality movies and shows, HBO was the place for that for decades. If you saw HBO and static, you knew you were in for something good.