this post was submitted on 19 Aug 2024
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Epic isn't making money on exclusives. Square Enix isn't making money on exclusives. Sony probably isn't even making money on third party exclusives. Thankfully, market forces have ensured that it was never going to be exclusive.
Epic never expected to make money on exclusives. They were using them as a loss-leader to force people to use their shitty store. Fortunately it looks like they've lost enough money to make them stop or at least cut back on their shenanigans.
The loss leader strategy hasn't worked, is what I meant. They said in an article in the past few days, quite explicitly, that that strategy isn't even working for whatever ill-advised loss leader strategy they're up to in order to acquire users.