this post was submitted on 25 Jun 2025
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While I agree there has been a decrease, to say no one is watching is an overstatement.
Deadpool & Wolverine was #2 at the Box Office for 2024. Marvel films were also in the top 10 in 2023 and 2024. Currently in 2025 Marvel films are in the top 10, although they would likely fall off by years end (but also Fantastic Four, so TBD).
The audience, as a whole, is interested. I understand that many people have stopped watching and that's fine, but just because you have stopped because you don't like it, doesn't mean that everyone else had stopped.
What people want is a quality film. Or since we're talking about Ironheart, a quality TV show. Disney/Marvel has absolutely fumbled with a lot of these stories. Their rock bottom was Secret Invasion. But we're generally trending up.
Agatha was fantastic. Spider-Man was a fresh new approach that really worked. Daredevil was a project they knew they messed up on so they reshot it, it stumbles a little bit but starts and ends strong.
Watching Ironheart, with all the bad press going into it, I've been pleasantly surprised. It's got some issues, but overall it's solid.
Something of an exception that proved the rule, as the whole Deadpool formula is to parody and mock the main franchise.
Captain America: Brave New World underperformed Ant Man & Wasp Girl (itself a disappointment) despite enjoying significantly more promotion. The Disney+ MCU shows are all getting cancelled regardless of popularity, because the budgets are so high, including Agatha (which was mid in no small part because it was trapped in the Marvel formula).
Thanks to the enormous extensive promotion, they've managed to juice their rankings next to other lower budget films. But promotion costs money and if you're not scraping $1B on your main line film every year, it's hard to justify $100M+ telling people to go watch the film plus another $200-500M to make the damned things.
When you can release a movie like Terrifier 3 and rake in 45x what you spent for it, or a more traditional Disney film (Moana 2) for a scant $100M and take in 10x, you have to question the Marvel math.
You don't think it's telling that the big example you gave for people still liking Marvel was a movie that shit all over the MCU and made fun of the boring, convoluted mess it's become?