They wouldn't do it without crunching the numbers first.
They may lose 15% of their customers, but the ones that stay bring in 25% more money with less capital spent on labour and resources by having less customers.
The point isnt making good food for people. The point is funneling money towards the conglomerate that owns the Wendy's franchise. This is capitalism.
I think we need to seperate the ability for a corporation to make decisions of its own free will from the notion of fairness and equity for a society which allowed a franchise like Wendy's to be created. They're giving many of their supporters the middle finger after thinking they found a winning lottery ticket.
I can understand being pissed off about it as someone who isn't rich, but I also understand it's a system I have no control over other than what I choose to buy myself. I won't support Wendys if they want to choose profits over people. It's sad to see more of the world turn into a heartless corporate hellhole.
I personally hope they got their numbers wrong and they fail.