Its not what they said. They said they are rolling out dynamic display boards. Don't trust shitty reporters
this post was submitted on 27 Feb 2024
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Here's the statement from their CEO Kirk Tanner (emphasis mine):
Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” he said. “As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.
Here's the Oxford English Definition of "dynamic pricing" since 1929:
the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.
Referring to reporters, investors, and consumers as "shitty" for taking a company at their word is just silly.
Lol cheers blud
The price is what's dynamically changing on those boards, you realize
Don't get me wrong I have a short attention span too but if you're gonna toss negativity around maybe finish the first paragraph? But also how did you get past the first sentence?
From the first section:
Under the test, burgers, Frosties, and other menu items will have “dynamic prices,” costing more during times of increased demand.
I didn't read this shit article. I read what Wendy's actually said
Another place to avoid.
Isn't this just a badly branded happy hour?
The sad hour
So long, and thanks for all the fish sticks
I don’t eat Wendy’s (or really any fast food anymore), but FUCK WENDY’S. Late stage capitalism fucking sucks.
There isn't much traffic, we need to increase the price per order to keep our profits up.... Errr our employees "paid".
There's a rush, we need to increase the price per order because demand is so high and we want more money, errr to better pay our... Wait no we just like money.
I'm not driving to lunch when I don't know how much lunch is going to cost, gas price changes are already wild enough.
Also Wendy's isn't good enough to pay a premium for their food. I'll go literally anywhere else and be happy.
I struggle to understand the people who are angry about this one. I'm not saying it's a good business move, but it's not like it hurts the general population
With fast food, you're already paying a premium to get prepared food on demand. The people who can't or don't want to afford it can avoid the premium pricing by planning ahead and packing lunches from home.
This is basic supply and demand economics at this point. If prices go up, demand will go down as people move to other restaurants that are cheaper, or stick with groceries.
Now if it was a grocery store doing this, I would feel differently. But fast food is not a basic human need.
You're not wrong but they're still assholes. Shit like this is only explainable when you give up and accept that this capitalist hellscape is our only option.
This is definitely an MBA take.
Can't figure out how to add additional customers or create incentive to get them to spend more money? Well easy then. Take your most time crunched and trapped customer base and make them pay more.
This is simple price gouging to increase profit margins, and because it happens at whim of the business it's hard to avoid. But I bet if you get the app that lets them track you better than I'm sure they will let you know and heck even offer a discount just above the old price still.
A clever way would be having the original true $1 menu be available with any purchase that includes a numbered combo but fuck originality or thinking when you have a degree that says you are right and your only thought is increase cost.
Line only goes up just like their bank accounts.
I had a recent project where we made eLearning courses for an MBA program and this is right on the money. They throw around concepts like "consumer surplus", which basically means "consumers haven't been bled dry for every penny they have", they'll do anything to get that last dollar.
Hang on let's think about this from all sides: It's probably a benevolent move by management to curb the insane overwhelm of the lunch rush!
...That way it can more easily be handled by the two gradeschool kids working double shifts to run the entire Wendy's. /s
Lol
Not sure how they think this won’t upset customers. I assume most customers won’t know there is a surge until they get to see the menu board. By the time they see it they will have already gotten in line. So they either get out of line or decide to pay. Either way I am sure they are going to leave upset. The only customers that won’t be upset are the ones that want to pay more for the same food or didn’t notice. The latter will be upset if they ever realize what happened.
Oh they're upset. They just buy it anyway. When I worked at McDonald's people would freak tf out if the thing they always got went way up in price. But like, they still bought it. That day, and everyday after. They just know even though people are pissed it's more expensive they'll still pay. Same as like shitty streaming services
i stopped going there when they switched to plastic cups
Haven’t been there in at least 15 years now that I think about it
TIL Wendy's is still a thing.
I'm still a big fan of freckle bitches, but the quality on their classic chicken sandwich has been going down and their service has been wavering but if they pull this shit might stop buying them all together, they are already one of the more expensive fast food options. won't be hard since I already cut down a bunch.
It’s been many many years since I’ve last eaten at Wendy’s. Not sure why I’d start now.
Evil product idea: track the eyes of customers and increase the price of anything they look at for 20 seconds.
Verification cans when tho?
Immediately do.
What if I just sat in the drive through and said I'm not moving until the prices drop below surge?
Then they ask you to leave, and when you don't, they call the cops to remove you.
Pretend you have a flat tire
Yeah, sure. Except the cashier called saying "dude doesn't want to move away" and they get you for lying to them
Then the car behind you does it
No it doesn't because people aren't stupid to risk an arrest for barely any money
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