So progressives must decide whether they hide from the term, enabling the fearmongering, or openly embracing it to show there is nothing wrong with it.
I've been wondering, what if they just ran in the opposite direction? Don't call it "state-owned industry" or "collective ownership", but instead "Hypercapitalism: every citizen is a shareholder!"
The foot for your distraught friend/partner in prison is cold, damn I like these old ad campaigns.