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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
The satire misses the mark since cars already have strict mandatory visibility requirements by law. In the EU, you must have working headlights, brake lights, turn signals, daytime running lights (since 2011), fog lights, reverse lights, and reflectors. Driving without any of these gets you fined, points on your license, and fails vehicle inspection (TÜV/MOT). These aren't optional safety suggestions like cyclist hi-viz - they're legal requirements with real penalties.
I don't know about yankee laws...
State dependent. Maryland for example legally requires a front headlamp and a rear reflector in low visibility conditions. Also must have a bell or horn but can't have a siren (?).
Score!
Cars used to have lots of reflectors on them in the 1980 and 90's. Especially I'm the head and taillight clusters.
Cars should also be required to have high vis strips like commercial vehicles.
We can't even make blacking out essential safety equipment like headlights and tail lights illegal, apparently a driver's personality and style should come before functional lights.
I never understood people buying black cars. Not just because of visibility, but they turn into f-ing ovens in the summer.
It's not like there's always the choice. My previour car was red, and I wish I could have bought me current one in a bright color, like red or orange, but there was just black or grey, it's so boring
I drive a Smart 451 which was silver initially. I can‘t count the amount of times that trucks and cars on the highway cut me off. At first I thought they were just assholes, but now I think its partly because its such a small car that the silver blends in with the street.
Two years ago, I wrapped my car in bright neon orange as part of an ad campaign from my company and it feels like I‘m getting noticed much more often. It‘s literally like a high vis west for my car.
Seeing as many people drive WITHOUT LIGHTS
Can confirm. My car is that colour. Am yet to collide with a cyclist.
Arguably, if everything is high-viz, then cyclists may just blend in between the cars and be overlooked again. It does make sense that weaker participants in traffic are more visible, as long as everyone else is also visible.
I only wear hi-vis to take one more excuse away from the driver when they hit me. It doesn't actually help people see me in my experience.
In my city, the roads are not lit very well so high vis helps me see bikers a lot better.
It should be noted most models of cars have high-vis parts on them, usually on the rear, that work the same way.
I thought I bought a blue car. It was advertised as blue, paint job clearly said blue, the rendered image of the color was blue. My insurance paperwork states it is blue (as that's what the NVIS calls it).
In real life, i have a black car. The blue pigment is so dark that is black, except in very specific, harsh lighting at certain angles. And then you can see it sparkles blue.
Did you not look at the car before buying it?
If only it had lights
(I know what community I’m in and that the original post is satire)
I mean, OP says it's satire but then says they're mocking the advice to wear hiviz. As if it isn't the law pretty much everywhere to have functioning lights on a vehicle.
To be fair, cars have headlight and taillights.
Here in Sweden cars are required to allways have their headlights on when the car is moving, making them far easier to see even during the day.
It us frankly one of the most annoying things about crossing the street when being abroad, cars having their headlights off during the day, it is much more difficult to see if a car is moving if it has the headlights turned off, than if they are on.
Whatever law required headlights on totally backfired. Rear lights are off and people don't realize or don't care, and now they won't switch on the actual lights manually because there's an automation.
Modern cars also tend to have daytime running lights that are switched on automatically when the ignition is turned on, and are meant purely for visibility.
With modern cars, you mean cars since some time early 2000s? Actual modern cars (5 yo cars), are the only ones I see not have headlights turned on during day time.
Apparently, it's not required under EU law to have the headlights turned on during daytime, and manufactures will rather have a couple of cm longer milage...
Wait what? There are countries where you can drive without headlights?
Yes, here in Austria you are allowed to drive without headlights in bright conditions, only are required to turn them on when there is impaired visibility (night, rain, snow, fog, etc.).
E g. Germany
Only for motorcycles it is mandatory all day
Places I've lived in the US people keep them off as the default. Here in Seattle people don't even turn them on at night half the time, I guess they think the street lighting is good enough. I try and signal people to turn on their lights if I'm biking at night and so far none that I know of have actually turned them on
ho, you are still using street ligths?
It’s been years that we cut them on a lot of major axis and after midnight in my town for all the classic roads.
It’s mainly to reduce the electricity bill, have less night pollution (more stars in the sky!) and reduce the speed of the cars when the road is empty (quite effective!).
Side note: since now few years, our cars are sold with front lights always active for visibility purpose (these small lights are cut only when we switching to the big ones)
Bikes have lights too though?
Their visibility is quite different tho
That is not a requirement, you to have to have front and rear reflectors, I don't remember if side reflectors are required or not.
One thing that a lot of bikes has that is illegal here but ignored by the police, is a flashing front light.
Rear lights can absolutely be flashing, but front lights can't.
That is not a requirement
It is, actually: https://www.transportstyrelsen.se/sv/vagtrafik/trafikregler/cyklist-mopedist-motorcyklist/trafikregler/regler-for-cykel/
You're liable to pay 500 SEK if you bike without lights when it's dark outside.
Ah, nice, I didn't know that!
As others have said, this depends on the jurisdiction.
In the UK, you have to have lights on at night: white at the front, red at the back. They can either be steady or blinking.
In Belgium at least they are required (reflectors aren't on all styles of bikes), problem is that cyclists often have battery powered lights which are not very bright to the point you could say they are not even working. And in my experience it really renders cyclists invisible at night until you almost run into them.
In that sense high-viz vests definitely help because they usually make them stand out more than even normal lights.
Ofcourse this is mostly needed in the places with no separate infrastructure and no street lights. (Edit: which is what the situation is in near where I live, the shortest route to bike is through farmlands with no infrastructure for bikes and no streetlight ms for sections of it. I'd personally love better and separate infrastructure since it's basically part of the reason why avoid biking there during the lang dark winter)
They are actually required at night. https://www.transportstyrelsen.se/sv/vagtrafik/Trafikregler/Cyklist-mopedist-motorcyklist/Trafikregler/Regler-for-cykel/
Reflectors are also required.
And yeah the rear light are allowed to flash.
I still agree that cars are way more visible.
Depends on the country you live in 😂 here they are absolutely required and also are not allowed to be blinking.
And in the States cars are required to have side markers, as well.
Corner markers?
I remember that Volvo had those for a few years here, but that was in the very early 2000's I haven't seen the on normal cars for a long time.
Seems like a good idea though.
Side* markers. lol
They can be on the corners or not, i believe.
I mean I don't mind the aesthetic.