I haven't been in a theater since the first Deadpool. I doubt I'll ever see a movie in a theater again.
this post was submitted on 02 Jul 2025
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This comment section seems to think this is news. 15 minutes of trailers is probably the least I've ever seen in my life at a chain at least. 25 minutes has been pretty standard for years. Doubt it's increased very much over the past ten years.
Arrive 25-30 minutes later
Soon they'll add an "intermission" to make sure you can't miss all the ads.
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It's been ~25 minutes of trailers since 2010. All that's new here is the transparency.
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Actually went to an AMC a few days ago to see that new Wes Anderson film. There were A LOT of previews (trailers), like what i would consider an excessive amount, with some ads sprinkled in. Reminded me why I don't go to the movies 😒
The movie was great BTW, 10/10 enjoyed.
I'm going to warn AMC that I will be watching my movies somewhere else.
I didn't think there was anything worth watching before. I'm certain now. All ads are insults to your time and intelligence.
Most didn't even notice the 12 mins of every hour taken for ads on TV (old stat; could even be worse now). And if you brought it to their attention, something about doing chores during them or somehow accepting them as the only way in which you'd receive your entertainment was what you heard. Any moment of most ads is an insult to your mental as far as I'm concerned. And others just don't want to protect themselves.
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Most of society is exceptional at something and important, and most of them are shallower than a valley girl.
I haven't been to a cinema in over 10 years. So not missing much I see.
Also a "theatre" is where people perform live on stage. A "cinema" is where you go to see movies on a screen.
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Their website literally said a movie started at 7 pm tonight so we get there at 7. Unfortunately it was a mistake and the movie started at 6:30.
We got to our seats with 3 trailers to spare.
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this is why my family gets to the theater like 20 minutes late
I haven't gone to see a movie in years. If I paid to see a movie in a theater and they started showing me fucking ads (not trailers, full on ads), I'd walk out and get my money back.
The last movie I saw in a theater was Iron Man 2. That movie felt like an ad by itself, I'd be pissed if I had to sit through an additional half hour of more ads
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It's so sad. The studios started turning out an endless stream of absolute dogshit, just totally boring spectacle that there's no reason at all to get excited about let alone pay $87 or whatever it costs to go see a movie nowadays. And when people started not going to see movies so much anymore, they learned how to market the facsimile of a groundbreaking and awesome movie that everyone's excited to see, that leaves everyone satisfied and happy, but after being burned a few too many times by going and seeing a movie that was okay but basically am aggressive and overly proud-of-itself waste of a weekend night, people stopped going.
And now the theaters are fucked, the studios are fine because they can get away with rent-seeking from all the streaming platforms, and the people who made all these decisions are looking at their fat retirement funds and trying to figure out what new things they can even buy with all this money. I don't really blame the theaters for trying to figure out how to keep the lights on, but I don't think it's going to work real well for all that much longer.
It's not the studios' fault that Marvel became so successful. It's the fault of the people who bought the tickets that we ended up getting so much superhero garbage.
Well, but I think that was the marketing working as intended. It's not reasonable to expect people to become PhDs in media analysis to figure out the movies are bullshit when they're just trying to live their life, and they're being subjected to weapons-grade propaganda at an industrial scale that's trying to trick them into thinking it's a good movie.
I posted a video recently, with a pretty good analogy about how the best media like the best food is both good for you and fun to consume, but the thing is you have to not be a horrifying corporate husk in order to produce stuff like that, so it's all gone from our current ecosystem, so can you really blame people for hoping that maybe "Infinity War" is it? They are wired to need it, that's not a wrong thing.
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Fine by me. At least my local AMC theatre only does reserved seating, so now I know there's really no rush. Plenty of time to stop by the grocery store for candy on the drive over
Movie theaters: "Why are movie theaters dying?"
(Also Movie theaters)
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