This is actually a HUGE factor in human sexual selection. Other primates have visible Estrous cycles. I.e. what people commonly call going into heat.
This has a big impact on reproductive dynamics. Who mates, when they mate, etc.
Humans, for whatever reason, do not have a visible indicator of fertility, which provides females more sexual selection options. Because it's not obvious when they're in heat, they can choose who they mate with at the right time. They can also socially mate all the time, which can increase human bonding.