this post was submitted on 03 Jul 2024
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The National Black Farmers Association called on Tractor Supply’s president and CEO Tuesday to step down after the rural retailer announced that it would drop most of its corporate diversity and climate advocacy efforts.

The resignation demand emerged as Tractor Supply, which sells products ranging from farming equipment to pet supplies, faces a deepening backlash over its decision, which itself came after conservative activists spoke out against the company’s work to be more socially inclusive and to curb climate change

In a public announcement last week, the company said it would eliminate all of its diversity, equity and inclusion roles, end sponsorships of “nonbusiness activities” like Pride festivals, and withdraw its goals for reducing carbon emissions. Critics of the new position argue that Tractor Supply is giving in to hate and harming its customers by abandoning crucial principles.

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[–] [email protected] 50 points 4 months ago (1 children)

You can decide this move with two answers: Who are their customers, and what happened last year with Bud Light.

[–] [email protected] 29 points 4 months ago (4 children)

Just so y'all are aware they moved to Yuengling beer as the choice of racists and bigoted people. So please don't buy it unless you really really don't give a fuck about CEOs mocking boycotts.

[–] [email protected] 2 points 4 months ago

I was in Texas for my first time ever and had my first ever Yeungling (it isn't available where I live). I didn't know it was now the choice for the bigots. But I do know: it's really not a great beer.

Neither is Bud (/Light), but at least that doesn't taste like a malty homebrew.

[–] [email protected] 5 points 4 months ago (1 children)

Seriously? Yuengling, is that Chinese beer?

[–] [email protected] 13 points 4 months ago (2 children)

Lmao, people asking that gets me every time. Wild name that I don't know why they named it that, but it's actually America's oldest brewery, it's on the east coast.

[–] [email protected] 3 points 4 months ago

And for those wondering, it's just a very slightly better version of Bud and only then if it's really fresh. After two weeks on the shelf they're equally shitty.

[–] [email protected] 16 points 4 months ago (1 children)

It's named after the founder, who was a German immigrant named Jungling.

Immigrant names were often spelled how they sound by barely literate immigration agents.

So Jungling is pronounced Yewng-ling and became Yuengling.

The current CEO (Dick Yuengling Jr) is a nepo baby piece of shit Trump lover.

[–] [email protected] 6 points 4 months ago

Correct. He's a giant piece of shit and his sales have only gone up since Trump was elected.

[–] [email protected] 12 points 4 months ago

Dang, now we can't make jokes about Anakin killing all the Yuenglings

[–] [email protected] 9 points 4 months ago (1 children)

Phew. I was afraid they'd move to Sam Adams or something since they fetishize the Founders so much, and I'd have to give up something I actually like.

[–] [email protected] 5 points 4 months ago

I used to like Yurngling before 2016 or whenever when their politics came out :(

Twas a decently cheap beer you could get on tap, but no longer for me

[–] [email protected] 7 points 4 months ago (2 children)

It's so easy to shop somewhere else, might as well.

[–] [email protected] 18 points 4 months ago (1 children)

It's even easier to not be a racist.

[–] [email protected] 75 points 4 months ago (3 children)

In many rural areas it's not though. Tractor Supply might be the only feed store for miles, and I don't mean go 5 miles to the next town. I mean it's over a hundred to the next closest feed store, which happens to be another tractor supply.

[–] [email protected] 4 points 4 months ago

Thinking about this more, I just don't think it's true. I can't find a spot on Google maps where tractor supply is the only store for miles. In America, you can drive to many shitty corporations to buy stuff, no matter where in America you are.

[–] [email protected] 6 points 4 months ago

Is that your situation? I live pretty rural, but there's a Walmart, Lowe's, or home depot pretty much the same distance as tractor supply, and that's probably the situation for most of the US. I also buy online. Mom and pop feed stores are all over the place.

For me, it's real easy to go somewhere else.

[–] [email protected] 14 points 4 months ago (1 children)

Sounds like a good time to break their monopoly

[–] [email protected] 7 points 4 months ago (1 children)

Cool. Who plans to do that? Do you have the ability to open multiple stores in such areas?

[–] [email protected] 2 points 4 months ago* (last edited 4 months ago) (1 children)

Maybe they do, why so negative? Do you think breaking some hypothetical monopoly would be a bad thing or something? Is your last name Supply by chance?

[–] [email protected] 0 points 4 months ago

Maybe they do, but they haven't done it, have they? I know I can't do it. Can you? It's not 'negative' to know that it hasn't been done and no one is doing it. It's just a fact.