A friend bought a new BMW, with all the bells and whistles. The app for the car is like a game, where you have to subscribe to get the juicy content.
You can subscribe to different feature-packs. They sure made the effort, that the $$$ system works flawlessly.
Like, the app surely is buggy and things may not work as expected, but you only get to try it out, when your money is on their account anyway.