Asklemmy

It's a pity because in theory a AR/VR headset without any predatory practices would be a really fun gadget to have, some of things it does is impressive and well polished considering it's the first apple product of it's kind, but no way does any feature it has right now make the steep price worth it. Unfortunately it's apple so we know how its going to pan out and people will buy it. A few iterations from now I can see the price going down with more apps and greater functionality but it will become increasingly more predatory. As you've said, unskippable ads but also the fact that they'll basically have a full scan of your face and surroundings. God knows what kind of sinister shit they can do with all that data. It's already quite fucked up that you'll see ads and autocompleted search terms on your phone which clearly indicate that your conversations are being listened to and it feels we've all just accepted that and are doing nothing about it.

It's not like they can force you to wear the headset.

Unless of course it's used for torture by IDF or smthn.

I'm not american and i can't imagine a world where someone with these weird ass ski goggles don't get laughed at.

There are so many flaws with your take I don’t even know how to reply.

I will just say that:

1. $3,500 is not a price that only rich people can afford, at least in the US. Many middle class folks can afford it with ease.

2. It isn’t Apple’s fault that YouTube has ads. That is Google’s doing. Apple themselves are privacy focused and I never see targeted ads on any Apple app. The only places I even see ads are in the app store and in the TV app, and the TV ads are limited to promos of upcoming shows or movies.

People are constantly bashing Apple for their premium prices and walled garden while forgetting that nobody is targeting the folks who want a privacy oriented experience without ads blasting everywhere.

I switched to iOS because I got tired of Google watching my every move and I got tired of worrying if every app I download from google’s app store has malware or not.

Looking away in a headset doesn't make sense, no. But you can always close your eyes. Why wouldn't you be able to mute though? That would be insane, even by Apple in my opinion.

I'm not too worried. Only rich fools [meant to type "folks" but I'll let it stand] can afford it, and they can let themselves be brainwashed, I'm not too bothered.

If it succeeds, apple will pave the way, and then other options will emerge much like has happened with smartphones. There will be some FOSS version perfectly capable of blocking ads.

I think about the Vision like I think about a new Gucci bag or a new set of Air Jordans. There's a small, but very visible, community that is super into that product, probably for reasons not related to its actual functionality. The difference is that there's a lot of overlap between Apple fans and broader technology enthusiast groups, where we're more isolated from the Gucci and Jordan communities. There are lots of brand-based fan groups who will happily accept branded merch or content, but not interpret that as 'advertising.'

The rest of the world tolerates spyware and especially ads if they feel like the product is worth the intrusion. There's a reason Meta doesn't have a logo watermark foating in the corner of Quest view field. There's a reason VR is still very niche, almost entirely limited to gaming.

Maybe Vision's AR experience will change that. Maybe viewing your entire life through a video camera with overlaid graphics has real-world value beyond privacy in co-working spaces. I doubt that value is $3000 and think Vision is more like Apple's Newton than Apple's iPhone.

I think for me this thing is a symbol of where we are and where we're heading in terms of not being able to look away from ads

I worry about how consumerism and capitalism will kill us all but I don't give a shit about this in particular. If I saw one in the wild the first thing I would do is give the owner and endless stream of shit for buying such a stupid waste of money.

I mean, you can just take it off?

Also, regarding the adoption of the headset, I think it’s absolutely crazy to say that it probably won’t get less bulky. Tech is constantly getting smaller and that will be the number one priority with the headset.

If they can make the price and comfort level right, then I do think it becomes a mainstream product. Not saying people wear it 24/7, but that most households would have one, and it would become somewhat important for WFH and remote meetings.

I’m not a fanboy for Apple, but personally I just think it is the tech of the (relatively) near future.

If anything weird happens some hacker man would probably put up a tutorial on how to disable the eye tracker.

and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

I don't see any difference to an iPhone there. If they wanted to, they could already track whether you're looking at the ad (using the camera) or whether you muted it. You can turn off an iPhone, you can take off a Vision Pro. Apple hasn't exactly been known for intrusive ads either.

For what it’s worth, Apple has had an attention API ( for checking if the user is interacting / viewing ) since the debut of their facial tracking sensors on the iPhone X. Although, Apple makes its very clear it’s not to be used for ads and the such. If it helps I don’t know of any developers / Apple abusing that API.

NGL I saw the title and didn't expect much from this. Good effort post, way to change my mind on this topic.

It's true that devices like these can gather a lot more data about you than a phone can. The amount of sensors that are always on and look at you and your environment should be a concern.

Luckily Apple isn't directly interested in ad revenue, but more into what apps you use and their biggest interest was always to provide a friction free user experience so you actually want to use their products and are happy to spend so much money on them.

I personally am not a fan of Apple, because I'm not a friend of golden cages. So I'm just waiting for the Android version of the experience. Since this first iteration will be from Google as they would need to update their OS to really accomodate AR applications, that's where my concern lies: How do we know that they are going to handle our data responsibly? Also AR does require quite some infrastructure to provide an interesting experience. Something Apple cannot do, is provide you with a shared experience with other users and to provide location specific, persistent content. There are many examples for such content, but for this discussion, let's say a location specific ad in a fixed location somewhere in the city adjusted to your preferences.

Of course the virtual ad sucks, but such content could also be amazingly awesome and very useful. You no longer need to set up real-life signs, you just update what the virtual sign says in AR. Doesn't need to be an ad, could be something interesting and useful.

But to provide location-specific, persistent content you need infrastructure. Infrastructure only Google and other tech giants have (see for instance the AR mode in Google maps that gives you directions). This is where I'm worried. It's no longer enough to just get internet via a SIM card, maybe add your personal VPN on top to be safer. You now need direct connection to Google's localization API and they'll always know where all their AR devices are and because you wear it, they always know where you are, how you are, where you look etc.. This should leave us worried.

Yesterday or a few days ago I've read that people already jailbreaked the vision. So if you must have one, you will still be able to tinker with it.

People will rip off the headsets if the ads are too intrusive and annoying. Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

I don’t think there’ll be mass adoption of this either way, mainly because it’s an expensive gadget coming at a time when folks on median incomes are feeling the pinch.