I've been done with them for most of my life by now but I really didn't think they could sound much more bigoted, at least not this loudly. Joke's on me, I guess! This tacitly endorses several major human rights issues going on right now.
They've been saying the quiet part out loud for a while when it comes to gay people while also trying here and there to pay lip service to them since it's not as socially acceptable to hate on that particular minority anymore. This though, is as official and hateful a middle finger as it gets with no punches pulled, particularly at gender diverse folks. At this point I can only hope it leads to more followers realizing the institution is rotten to the core and distancing themselves from them, much like yourself.