this post was submitted on 06 Apr 2024
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A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] [email protected] 88 points 9 months ago (8 children)

The amount of ewaste they will be producing when they push that update. Should be against some environmental laws.

[–] [email protected] 64 points 9 months ago (5 children)

Not what laws are for.

Is what guillotines are for.

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[–] [email protected] 41 points 9 months ago (1 children)

That's some scummy shit...

[–] [email protected] 6 points 9 months ago (1 children)

Everything owned will do this sooner or later.

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[–] [email protected] 50 points 9 months ago (4 children)

Sounds like a class action lawsuit waiting to happen.
Imagine that you pay for an ad free streaming service through your roku, like HBO for example. And now you have ads streaming over it?
People will sue for a way to disable it over ad free paid content.
Also, this will lead to way more pirating. People are sick of advertisements.

[–] [email protected] 22 points 9 months ago (1 children)

People who don't pirate already are fools.

[–] [email protected] 37 points 9 months ago

That’ll be why they just pushed a “agree to our new license with arbitrage or your tv is a brick” update

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[–] [email protected] 119 points 9 months ago (2 children)

I'm glad they patented it so that any of the products I actually buy won't be able to do this

[–] [email protected] 34 points 9 months ago (2 children)

Parents can be licensed for use by other companies.

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[–] [email protected] -3 points 9 months ago (5 children)

If it’s patented, it can also be hacked more easily.

[–] [email protected] 2 points 9 months ago

It will be licensed to manufacturers with advertising incentives and packaged into consumer electronics.

Savvy electronics users will supply their own HDMI cables; this product will be for people who only understand enough to plug the ends between their box and the entertainment system.

Hell, you might even see these cables being handed out for “free”, akin to the AOL disc days.

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[–] [email protected] 69 points 9 months ago (4 children)

Now, if only they would invent the exact opposite of this, I would buy it

I want zero ads. Ever.

[–] [email protected] 24 points 9 months ago* (last edited 9 months ago) (19 children)

They did! Its called a pihole plus ublock origin plus piracy.

You can't buy it, only the hardware, but the software is all free.

[–] [email protected] 9 points 9 months ago (12 children)

Still doesnt block youtube ads 😩

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[–] [email protected] 18 points 9 months ago (2 children)

I never considered Roku and I'm glad.

[–] [email protected] 5 points 9 months ago (1 children)

I had been considering a Roku stick instead of an Amazon fire stick to try and get out of the Amazon bubble.

I now see that Roku basically want to create their own bubble too so probably better to only let one shitty company (Amazon) get my viewing habits.

[–] [email protected] 2 points 9 months ago

As long as the Amazon ones still come with Android, just throwing an APK of some FOSS media cwnter onto it is the cheapest way to get a reasonably modern "homebrew" appliance. The ads in the home screen are IMO a compromise I can deal with under that specific circumstances.

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[–] [email protected] 5 points 9 months ago* (last edited 9 months ago) (2 children)

The newest LG GX (4?) is actually removing ads from their UI, I think it is totally ad-free. It is expensive as fuck though, it makes sense to deliver a premium experience.

[–] [email protected] 8 points 9 months ago

It’s weird now though that TVs didn’t have ads, and now people are willing to pay more because it could have ads but it doesn’t

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[–] [email protected] 131 points 9 months ago (7 children)

So we just ordered a new tv and just want the universe to know that Roku wasn’t even considered and this shit is why.

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[–] [email protected] 22 points 9 months ago (5 children)

Aight. So it’s time for me to start taking this seriously. Has anyone tried using like a GrapheneOS or LineageOS as a Roku or FireTV replacement? Is there anything like that which will support an experience with a regular remote control and have apps like Netflix and Hulu work?

[–] [email protected] 8 points 9 months ago

Maybe not the solution you were asking for, but the Nvidia Shield on the stock code has been a fair compromise for me. The ads on the main screen are relatively unobtrusive, and sometimes even vaguely relevant to our viewing preferences. We largely watch Hulu, Prime and YouTube+ (with free access to AppleTV and Netflix, but I haven't set those up yet). For ads, we pretty much only deal with Amazon's new advertising in included Prime content. We'll probably stop viewing that content once the series we're currently watching wraps.

For context, my daily driver phone is LineageOS which is rooted all to heck to smack down intrusive advertising and tracking (Magisk, AdAway, AppManager to disable in-app trackers, uBlock on the browser, etc...), and my home network uses a pihole for DNS and malware blocking. I really hate advertisers.

On the pihole, the Shield is actually only the #3 top offender of blocked requests, behind my wife's work laptop and my kid's Steam rig. The main offender on the Shield was the ESPN app, which I removed because I never really watch sports outside of tye idd division game, which most of the time I meet friends out at the local pub anyway. Otherwise the Shield has been a well behaved appliance.

So it's not the perfect ad-free experience, but its hardly the advertising dystopia of broadcast TV.

[–] [email protected] 1 points 9 months ago (1 children)

I’d use a used laptop/desktop on Linux, e.g. something like steamOS, and then use jellyfin to stream stuff to this laptop. The media i watch is pirated, because it is more convenient and better quality than if I stream it through streaming service, even tho I pay for "4k" on these services.

[–] [email protected] 3 points 9 months ago* (last edited 9 months ago) (2 children)

But this displays over HDMI, correct?

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[–] [email protected] 19 points 9 months ago* (last edited 9 months ago)

The problem with those TV apps is DRM. All the major streaming services require that you either use a locked down platform (probably checking SafetyNet and more on Android TV) or settle for their browser UI which lacks dpad support and gets quality throttled to 1080p or lower.

Circumventing that DRM is possible, but no project at the scale of a platform like those would dare the both legal risk and support headache of making those circumventions (which are very liable to break) a core part of the OS.

Kodi (and distros using it like LibreELEC) exist for people who want a FOSS platform for using non DRM encumbered media with a TV remote interface.

[–] [email protected] 3 points 9 months ago

you could install Android on a raspberry pi with a usb remote.

[–] [email protected] 9 points 9 months ago (1 children)

Kodi. But it's a mess compared to roku.

[–] [email protected] 5 points 9 months ago (1 children)

Hopefully this will enlarge the user base of kodi

[–] [email protected] 7 points 9 months ago (1 children)

Kodi is not suitable for the average user. Some streaming apps like Disney+ require a full chromeOS download just for extracting the DRM part. Roku instead offers for a few bucks a ready-to-go system.

I always wonder why some products just simply have all these DRM features and others don't. Is DRM just a monopol for the chosen ones?

[–] [email protected] 5 points 9 months ago

It's exactly a monopoly for the chosen ones, gate keeping at its worst. Anything that isn't blessed is going to be a bit more effort to get working, but I wouldn't say Kodi is unsuitable for the average user on the grounds of the widevine module though, the DRM module extraction is automated when installing a plugin that requires it.

[–] [email protected] 170 points 9 months ago (2 children)

Good way to kill their product..

[–] [email protected] 5 points 9 months ago

Sadly they already have all the money

[–] [email protected] 27 points 9 months ago* (last edited 9 months ago)

~~I can't imagine anyone that would leave the device plugged in after the first ad comes up. Pretty much anyone using such a device would also know how to unplug them. They clearly have other uses for that screen, so it's not a total loss to keep it unplugged till the user can switch to a different brand.~~

Ah it's a Roku TV entirely. Reminds me of the Samsung TV ads

Roku TV sets come with ads. Generally, these are restricted to Roku's home and menu screens, its screensavers, and its first-party video channels, and once you start playing video, the only ads you'll see are the ones from the service you're streaming from. That said, Roku TVs have shown ads atop live TV before.

Now, the company is apparently experimenting with ways to show ads over top of even more of the things you plug into your TV. A patent application from the company spotted by Lowpass describes a system for displaying ads [...]

[–] [email protected] 48 points 9 months ago (1 children)

Hopefully this ends up something they never actually do like that sony patent for ads that only go away if you call out the name of the product.

[–] [email protected] 10 points 9 months ago

Sony fabitch!

[–] [email protected] 8 points 9 months ago

This is the best summary I could come up with:


Now, the company is apparently experimenting with ways to show ads over top of even more of the things you plug into your TV.

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices.

This theoretical Roku TV's internal hardware would be capable of taking the original source video feed, rendering an ad, and then combining the two into a single displayed image.

Among the business risks disclosed on Roku's financial filings from its 2023 fiscal year (PDF), the company says that its "future growth depends on the acceptance and growth of streaming TV advertising and advertising platforms."

If implemented as described, this system both gives Roku another place to put ads, and gives the company another source of user data that can be used to encourage advertisers to spend on its platforms.

It seems as though a Roku TV that was capable of this kind of ad insertion would need more sophisticated internal hardware than most current sets currently come with—this is the same company that feuded with Google a few years back because it didn't want to pay for more-expensive chips that could decode Google's AV1 video codec.


The original article contains 591 words, the summary contains 221 words. Saved 63%. I'm a bot and I'm open source!

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