this post was submitted on 06 Apr 2024

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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 6 months ago by [email protected] to c/[email protected]

233 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] [email protected] 1 points 6 months ago

ROKU has patented a way for me to not even look at their tvs.

[–] [email protected] 5 points 6 months ago

*their tv

[–] [email protected] 2 points 6 months ago

Nope! I had thought about trying out their 4k box, but nope.

[–] [email protected] 9 points 6 months ago* (last edited 6 months ago) (2 children)

Thanks to OP for reinforcing my choice to forever avoid smart TV's.

Edit: if you want a non-smart TV look for hospitality TVs.

Also, "how to ask everyone capable to hack your shit product without asking everyone to hack your shit product."

[–] [email protected] 3 points 6 months ago (1 children)

Or for computer monitor

[–] [email protected] 1 points 6 months ago

Computer monitors are significantly more expensive for the same size and are overkill for the applications TVs are generally used for.

[–] [email protected] 7 points 6 months ago (1 children)

Or just buy whatever TV you want, never connect it to the internet, and then plug in a separate box where you'll actually get the content from.

Smart TVs aren't actually that smart if they have no internet and you entirely bypass their home screen to go straight to whatever box you have.

[–] [email protected] 2 points 6 months ago* (last edited 6 months ago) (1 children)

Some will show ads anyway, or so I've heard. They're fn asshats

[–] [email protected] 0 points 6 months ago* (last edited 6 months ago) (1 children)

I don't see how. Unless it has, like, 20 predefined stored ads. But even then it might be refreshing in 20 years to see a commercial for Kia. Be like, "Oh yeah! I remember Kia! Man, crazy how long it's been since Kia's have been around. Such a bad car."

[–] [email protected] 1 points 6 months ago* (last edited 6 months ago)

I wish I could find the source but I do remember seeing an article about it. Maybe it's a broken memory.

IIRC, it was Vizio brand TVs that had not yet been connected to a network and they were already showing ads implying that they had in fact been shipped with ads in their cache, or perhaps having been connected to a network for testing

[–] [email protected] 11 points 6 months ago (2 children)

Fuck Roku. If we stop buying their shit. They'll eventually be bankrupt to implement this feature. So Fuck roku

[–] [email protected] 3 points 6 months ago

Roku would just start selling the televisions well below cost or even free since they make WAY more money from ADs.

[–] [email protected] 6 points 6 months ago

So then some other ad-tech company can buy the patent for cheap during the wind-down.

[–] [email protected] 11 points 6 months ago* (last edited 6 months ago)

I don't have to imagine roku injecting ads, I've already seen it. Had a movie going on my tablet, screen shared to the tv over wifi, tv screen had an ad "you can watch this movie on our bullshit streaming service!". This was 2 years ago. I will never buy a smart tv. And fuck roku specifically.

[–] [email protected] 1 points 6 months ago* (last edited 6 months ago)

[–] [email protected] 14 points 6 months ago (2 children)

avoid integrated smart technology, buy a separate box preferably Foss or with possibility to load a custom rom/os

[–] [email protected] 1 points 6 months ago

A separate box?

[–] [email protected] 2 points 6 months ago

What is your setup if you don't mind me asking

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