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Twelve years after the death of Steve Jobs, the cracks are starting to appear at Apple
(www.notebookcheck.net)
this post was submitted on 26 Mar 2024
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To be honest my old 2 gen iPad started showing cracks several years ago...
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Great choice of website:
Independent journalism is made possible by advertising.
That is the polar opposite of the truth.
NoteBookCheck is a legit website, what issue do you have with them? I always found their reviews and information and testing to be high quality
This is like shitting on GamersNexus because they removed some shitty product in every video to make money
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Not like it matters because they're a silicon valley giant so even the next zero change iphone will sell morbillion units.
Take a look at Apple stock over the last 12 years the company is worth literally 10x what it was worth when Jobs died. What a dumb framing.
Boeing's stock kept rising in the last 10 years, because they were sacrificing what they should be doing for shareholder value. Stock price alone is not a good metric for companies.
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The amount of credit people give Steve Jobs is such a kick to the nuts to all the engineers that designed those products
I mean, certainly he gets more credit than deserved. But I find it hard to deny the major impact he had. When he was hired back as CEO in the late 90s, Apple already had talented engineers, but there was no coherence or direction in what they were working on, and the next gen OS was never going to happen. Back then, CEO Michael Dell was asked what he’d do if he were in charge of Apple and he said he’d shut it down. Apple was a punching bag in the industry.
Jobs immediately made radical changes at the company, eliminating most of their product line which was superfluous and confusing, shutting down software projects that were “neat” but didn’t fit into a vision, putting them on the path to release OS X (which his company had envisioned and developed the basis for while he was away from Apple), changing their marketing strategy, making the most clear-cut product line I’d ever seen, and turning conference keynotes into must-see TV. And in addition to that he pushed Apple towards the iMac, the iPod and the music store, and the iPhone.
It took amazing engineers and a lot of work and pain to actually deliver these products. And Jobs does get more credit than deserved. But I think he does deserve a whole lot of credit.
Jobs basically had one job - be the screaming obnoxious asshole in charge who harangued the engineers until they came up with something to his liking. And then took the credit when they did. Basically just the Elon Musk of his day.
Except I can look at Jobs' history and see an actual progression in technology. With Musk there is literally nothing but nonsensical hyped up promises.
Im not praising musk, and i really think he fucked up his lead on twitter and tesla, but he is very much similar to jobs. Neither musk nor jobs have done really any of the engineering work, but both have had their hands in some pretty remarkable tech. Musk with paypal, spacex, tesla. Again, im not saying hes a good engineer, he hasnt done anything, but to discredit those companies is unfair.
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Even if we think about commerce and popularization stuff - people like Bill Joy or James Clark or many other names are much cooler than this particular salesman.
Im not gonna sit here and shill for people like job and musk. But i have to say there is somethkng to be said about steering a ship in the right direction.
Jobs knew how to market the products, and steer the engineers in the right direction.
One thing he always said was that there only needed to be one iphone and one ipad. I recall that the with the ipad he said it was the perfect size and didn't need alternatives or it would become less functional.
Then he died and the ipad mini was released, as well as the iphone 5c.
In 2012, the year following the iphone 5c and the year of the ipad mini apple lost its global market lead to android.
They diluted the product and confused the market of loyalists and general consumers by releasing multiple versions of their main product and if you ask me, thats when the cracks started to show.
Apple havent had a majority of the global market share for years now.
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The same with Musk. People are seeing him as the sole engineer of Tesla and SpaceX while in reality anonymous engineers did all this possible.
And it doesn't help Musk calls himself lead engineer or whatever at times.
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It's one thing to make a tool accomplish a task.
It's another thing to beat the engineers until grandma can operate the tool.
I didn't like the guy either, and found it funny that his own bullshit killed him in the end, but he did add "value".
and found it funny that his own bullshit killed him in the end
Which is also what all those people credit him for, the kind of thinking that gets you killed by choosing "alternative medicine" over science. Apple devices make that seem to be a valid approach to the world.
It beats me how they don't see the irony.
Quick plug for the Behind the Bastards series on Jobs
I fucking love that podcast. So well researched and perfectly presented
But did they wear jeans and black turtlenecks?
I do have a black turtleneck and without thinking I came into work wearing it with jeans. That with my glasses, well I got teased a bit.
But did you gain reality distortion powers?
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TL;DR: Wahhh apple isn't jamming enough AI crap in their products.
Jobs was once asked about what helped to set Apple apart from other companies. In response, he spoke of his fondness of a quote from ice hockey legend Wayne Gretzky who once said what set him apart as an ice hockey player is that “I skate to where the puck is going to be, not where it has been.”
Yet this is exactly where Apple finds itself right now, especially in relation to generative AI. While it is true Apple has long integrated AI technologies into the iPhone and its other devices in the form of features like computational photography and Siri, it has also trailed in these areas as well.
Google, conversely, AI from the start, making it a centerpiece of its Pixel smartphone strategy from the moment the original Pixel device shipped over 8 years ago with Google Assistant its heart coupled with computational photography chops. It has been focused on bringing useful and advanced (non-generative) AI-based features to users on a much broader scale than Apple, such as Call Screening, Google Lens, Top Shot, Smart Compose, among many others.
Pffft. Fuuuuuuuuck that.
Thanks for saving me a click (and multiple eyerolls)