this post was submitted on 26 Mar 2024
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Affinity is joining the Canva family (forum.affinity.serif.com)
submitted 1 year ago* (last edited 1 year ago) by otter@lemmy.ca to c/technology@lemmy.world
 

Link from the post:

Also someone linked this old tweet

(page 2) 25 comments
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[–] ArkyonVeil@lemmy.dbzer0.com 43 points 1 year ago* (last edited 1 year ago)

Sigh... Why...? Why is it too hard? Why is it that in this day and age, we can't simply have something we pay for and keep with no worries. Once I started owning software, Affinity was my choice. They had a long track record of not selling out, retaining high standards and a fairly priced transaction.

You pay for good software, the company works hard to make the software better, and then sells you a better version that you can upgrade at your own choice. Plain, simple and honest.

Nothing lasts in this day and age.

You used to be something Serif, but now you're in the big leagues along with Adobe, and against them you're nothing.

Undramatic PS: Affinity Designer is damn solid, like it more than big A's Illustrator, shame I'm now afraid of pressing the update button >:(

EDIT:

Speculative decision thoughtsApparently in 2022 when V2 came out, they made triple of what they expected and that number was something like 10-20 million pounds. Even though it sounds like a lot, it might have not been enough.

After blowing off some steam to think clearly, there is the chance that Affinity might've been sinking and hoping for a payday. They have always been a couple steps behind Adobe and . Whenever Adobe makes a new feature they brag about it from the mountains as they got the R&D cash to power those, while Affinity is churning along just polishing their software. This makes it hard to sell at a glance, also FOSS alternatives are getting stronger. So their new user aquisition probably hasn't been great.

They might have been stuck between a rock and a hard place. On one hand, they're not free and competing against free software which is just as good if not better. On the other hand while they require payment, Businesses do not mind paying through the nose so long as its "THE BEST" and using alternative NON BEST software introduces unwanted friction.

That 1 billion might've really been the offer they couldn't have refused.

[–] Tolstoshev@lemmy.world 9 points 1 year ago

“Family”

[–] becausechemistry@lemm.ee 16 points 1 year ago

Let’s be real, everyone has a number that they’d be willing to sell out for. But this one hurts. Affinity make great software.

[–] altima_neo@lemmy.zip 9 points 1 year ago* (last edited 1 year ago)

Well damn that sucks. I actually paid for affinity apps. I hope they don't go the way of subscription, because I may as well don my sailing hat at that point.

[–] elliot_crane@lemmy.world 19 points 1 year ago

Do you want to lose customers forever? This is how you lose customers forever.

This is about the dumbest business decision either side could have made here. The Affinity tools’ only competitive advantage was not having the Adobe pricing model. Canva’s pricing model is basically dogshit Adobe lite.

[–] Deeleres@discuss.tchncs.de 11 points 1 year ago (1 children)

Remembering the situation when Macromedia was bought bei Adobe – now I have the same vibes again. Five years later nothing was left except Flash – that horrible piece of software – and Dreamweaver – I liked that one. The best transition back then was from Freehand to Illustrator and (consequently from Quark) to InDesign.

And then in 2015 to Affinity. So ... 5 years with Corel, 12 years with Adobe/Macromedia, now 8 years with Affinity, so far ... let's see what they do and what we decide afterwards.

[–] cyberic@discuss.tchncs.de 5 points 1 year ago (1 children)

My first websites after hand coding were fine in Fireworks :'( I miss Macromedia stuff

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[–] anticurrent@sh.itjust.works 71 points 1 year ago* (last edited 1 year ago) (1 children)

The sad thing is making the masses believe that under capitalism, companies strive for competition by making better and distinct products, while in this last century reality most of them are competing for who gets acquired by the bigger corporations and exit with shit loads of money.

[–] oDDmON@lemmy.world 28 points 1 year ago (3 children)

^This. End stage capitalism at its finest.

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[–] furzegulo@lemmy.dbzer0.com 4 points 1 year ago (9 children)

for me gimp, inkscape and scribus are more than enough

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[–] DataCrime@lemmy.dbzer0.com 10 points 1 year ago

Looked at Canva’s offerings for about 30 seconds and they all sound like trash.

I really liked Serif, it felt like they intended to do it right and largely did. I probably couldn’t walk away from a billion bucks, so I’ll try to to be too judgmental :-)

[–] aniki@lemm.ee 13 points 1 year ago

Loyalty to anything but yourself is pointless.

[–] jaykay@lemmy.zip 30 points 1 year ago (2 children)

Nooooo, not Affinity! “Felt right” my ass, everyone has a price don’t they. Well at least I paid for it already, so even if they go subscription I’m fine. Unless they lock me out of it somehow. But then they will just die, as only reason people use it instead of adobe is the pricing

[–] altima_neo@lemmy.zip 3 points 1 year ago

Sounds like a billion dollar deal

[–] otter@lemmy.ca 13 points 1 year ago

Yep. There's no reason to continue development for V2 since they need to pivot to Canva integrations, and there's no financial incentive to make anything new for V2 if they make V3 a part of Canva's subscription

[–] otter@lemmy.ca 25 points 1 year ago* (last edited 1 year ago) (5 children)

I was recommended Affinity on here a while back as a one-time-payment alternative to Adobe subscription based photoshop/publisher.

I haven't used Canva in a while, but I remember disliking their interface and pricing schemes. Am I right to think that this change is a bad thing for Affinity users?

We have to say that selling Serif was not on our minds at all, but when Canva contacted us (only a couple of months ago!) there was something about it which just felt right.

hmm :/

Will the ethos of Affinity change now it’s part of a large global company?

The team behind Affinity remains in place and our approach remains the same – and this is something that Canva is very focused for us to maintain too. Yes, we are now a division within a larger company, but we believe this will allow us to serve our community even better in the future and give us even greater freedom and ability to challenge the status quo.

They don't say anything about pricing / plans. If I'm going to be forced into a subscription anyways, then I might as well use adobe's stuff

[–] conciselyverbose@sh.itjust.works 9 points 1 year ago* (last edited 1 year ago) (2 children)

I haven't used Canva in a while, but I remember disliking their interface and pricing schemes. Am I right to think that this change is a bad thing for Affinity users?

I can tell you my first reaction sure as hell wasn't "sweet, now I can hook my photo editor into some online bullshit".

They don't say anything about pricing / plans. If I'm going to be forced into a subscription anyways, then I might as well use adobe's stuff

They have an FAQ that says they're keeping the same model and plan to continue to develop v2. How long that lasts, though?

[–] jaykay@lemmy.zip 11 points 1 year ago (1 children)

No plans “at this time”. So next week I’m guessing lmao

[–] conciselyverbose@sh.itjust.works 4 points 1 year ago (1 children)

Pretty much how I feel. I was OK with the transition to v2 because I thought the upgrade path was reasonable, but I feel like at some point I'm going to get screwed now.

Though without updates the current version should be fine for me for the foreseeable future,

[–] conciselyverbose@sh.itjust.works 5 points 1 year ago (1 children)

I wonder if they recognize that "not a subscription" is a huge part of Affinity's market position though.

If you're going to force a subscription, why wouldn't I just use photoshop?

[–] Deeleres@discuss.tchncs.de 1 points 1 year ago (1 children)

Maybe they want to compete with the price per subscription: let's say they want to charge 5 € per month for Photo, Design and Publisher each, against 26 € for Photoshop (alone).

Maybe.

Wouldn't make a difference to me though. If you go to a subscription, I'm leaving, and with a lot of bad blood.

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[–] MasterHound@lemmy.world 13 points 1 year ago (1 children)

Just bought Designer a week ago. Wouldn't have touched it had it been a subscription. I love it so far but it will be my last purchase of any Affinity software if they move to a subscription.

[–] cosmicrookie@lemmy.world 5 points 1 year ago (1 children)

Id contact them if i were you, asking for clarification and possibly a refund.

[–] MasterHound@lemmy.world 4 points 1 year ago* (last edited 1 year ago) (2 children)

I've sent them an email, not too hopeful I'll get any information out of them about their pricing model going forward though.

Edit: They replied but they just gave a copy and pasted statement from the press release that Designer V2 users will own in perpetuity, nothing regarding future plans.

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