this post was submitted on 23 Mar 2024
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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok. 

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] [email protected] 25 points 7 months ago

Twitter is even more cringe than LinkedIn, which is saying something.

[–] [email protected] 21 points 7 months ago (1 children)

Of course engagement is down, nobody wants to post anymore when most replies are spambot nonsense and cheech and chong gummies ads. It is still the best place for breaking sports news and my feed is highly curated to only see what I want.

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[–] [email protected] 85 points 7 months ago (7 children)

I'm actually glad to see what's been happening to Twitter because as much as it was started with good intentions and used to be a positive force for tech, it was also fundamentally flawed social media model. The basic problem was that only positive reactions were allowed - like, retweet, follow. This is NOT the town square, where you can get any reaction. It's more akin to a dictator's rally, where you're only allowed to clap and booing is not allowed. So it's no surprise that over time, it led to filter bubbles and the spread of mass delusions. Because you could say the craziest or most depraved thing, and all you'd hear is applause.

[–] [email protected] 35 points 7 months ago (2 children)

The basic problem was that only positive reactions were allowed - like, retweet, follow

Idk if I would call retweeting positive reaction, especially when that retweet is 'look at this fucking moron'.

[–] [email protected] 21 points 7 months ago (7 children)

Yeah I think if anything twitter is a lesson in how even if you try to give users only positive ways to interact they will find ways to use them to interact negatively. Whether that be quote retweeting or ratioing.

[–] [email protected] 10 points 7 months ago

what a save!
what a save! what a save!

[–] [email protected] 6 points 7 months ago (4 children)
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[–] [email protected] 5 points 7 months ago

Well said, I think that is the best explanation I have ever heard on the sites flaws.

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[–] [email protected] 4 points 7 months ago (1 children)

Oh no, how will people know if their opinions are right or wrong without our top most social ethicists?

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[–] [email protected] 27 points 7 months ago

Can we get musk to buy russia?

[–] [email protected] 102 points 7 months ago (1 children)

I used to be really active on Twitter. Everyone was there: my friends, people in my industry, people involved in my hobbies. When Musk bought it out everyone left. I tried to follow them to Bluesky and Mastodon but they mostly just quit posting. Between that and Reddit falling apart I don’t often use social media anymore.

[–] [email protected] 43 points 7 months ago (2 children)

Yeah. Same. I moved to Mastodon, and then ended up getting my invite to Bluesky (two weeks before it opened to everyone...thanks Jack Dorsey...real helpful...). But no one is there. Mastodon has mostly tech and open source. Bluesky is...well...nothing that I can tell.

Unquestionably the winner of Twitter's fall was TikTok, when suddenly everyone including politicians started making accounts/posts. Which is likely a large part of the push to get it banned in the US. Because it's taking away users/advertisers from good ol' 'murican tech businesses owned by south african diamond mine nepo babies.

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[–] [email protected] 174 points 7 months ago (13 children)

Whenever I get linked to twitter, it tries to get me to login when I just want to scan the thread..... I back out everytime now.

[–] [email protected] 13 points 7 months ago* (last edited 7 months ago) (1 children)

You can view threads without logging in? I haven't been able see replies/parent posts in months.

Except with Nitter, but that had to shut down too.

[–] [email protected] 26 points 7 months ago (1 children)

No, that's the issue. I can see the post but not the thread so I bail.

[–] [email protected] 23 points 7 months ago

Many times I can’t even see the post.

[–] [email protected] 90 points 7 months ago

Same. It loads the page where the tweet would be, then it seems like 2 popups cover it up, both about logging in. I immediately no longer care about viewing what I wanted to see, and close the window.

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[–] [email protected] 64 points 7 months ago* (last edited 7 months ago) (3 children)

Weird. I've never seen Twitter more hostile to visitors and potential new users. And if you happen to register to a new account you will be welcomed by even more hostility from trolls and seasoned users. It's just a terrible experience.

[–] [email protected] 24 points 7 months ago

I noticed that as well. Every once in a while there will be a link to something interesting om Twitter, but you only get basically a screenshot. If you try and do any other viewing you immediately get pushed for sign in.

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[–] [email protected] 93 points 7 months ago* (last edited 7 months ago) (1 children)

Good. Come to mastodon.

Edit: wtf is bluesky?

[–] [email protected] 71 points 7 months ago

X marks the Nazi

[–] [email protected] 3 points 7 months ago

Remember when Twitter was being used by people in warzones and struggling under authoritarian regimes to avoid being killed for thinking "illegally"?

I miss the days when this platform served any purpose at all.

[–] [email protected] 45 points 7 months ago (1 children)

That's what happens when you cater to Nazis

[–] [email protected] 15 points 7 months ago (2 children)

That you lose only 18% of your users?

[–] [email protected] 11 points 7 months ago

It's probably about 40% of the non bot users.

[–] [email protected] 21 points 7 months ago (1 children)

I mean that's millions of people, that's not nothing

[–] [email protected] 6 points 7 months ago* (last edited 7 months ago) (1 children)

Tens of millions. I recall Twitter having around 400 million users before the buyout, so an 18% loss would be nearly 80 million.

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[–] [email protected] 290 points 7 months ago (5 children)

Musk has marketed it as the world’s “town square"

He says it so clearly here which makes me wonder how people don't realize it:

How fucked up would it be if your actual town square was owned by a private company?

A private company that is in control of who is allowed to talk and what they are allowed to say. A private company that even decides what you hear and see while walking the square. Meanwhile also shovelling ads in front of you while you try to find the people you actually want to engage with.

"Social" media owned by private corporations is not social. Such media is anti-social, corporate control of public spaces that ought to belong to the people, just like they mostly do in real life.

[–] [email protected] 95 points 7 months ago (2 children)

Ah in this town square metaphor, don't forget the private company's CEO has a megaphone and talks over people, and outright kicks them out of the square if you hurt his feelings.

[–] [email protected] 10 points 7 months ago* (last edited 7 months ago)

All the while being fellated by feline feces, white nationalists, and dox-happy anti-LGBT bigots who celebrate the suicides of oppressed minorities.

[–] [email protected] 24 points 7 months ago

Maybe his idea of a town square is more like a place for Nuremberg rally events.

[–] [email protected] 38 points 7 months ago* (last edited 7 months ago)

How fucked up would it be if your actual town square was owned by a private company?

You have just invented malls. Hugely damaging to society, but they come with convenient parking and air con.

I quite like the tag line X, the abandoned shopping mall of the internet.

I think it describes it well.

[–] [email protected] 21 points 7 months ago (1 children)

Considering the teams tasked with containing political opinion manipulation campaigns were the first to go, I think that is exactly what the acquisition boils down to. A license to manipulate and meddle in public discussion for anyone rich or powerful enough (and of a political disposition agreeable to Musk's increasingly GOP/Russia-indoctrinated mind).

It's a "public town square" where the major approvingly smiles as groups of paid shills and remote-controlled opinion pushers insert themselves into discussions and roughen up people they notice going against the opinions they push.

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[–] [email protected] 39 points 7 months ago (1 children)

Totally on your page, but what you're describing sounds kinda like times square.

[–] [email protected] 30 points 7 months ago

I've never been there so don't know really. But it does seem full of ads and not very social either.

[–] [email protected] 24 points 7 months ago

And to top it all off, it's run by this guy in particular.

[–] [email protected] 6 points 7 months ago

This is the best summary I could come up with:


Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco.

The worldwide user base has been flat or down every month during Musk’s tenure began except one, when it grew slightly in October and then resumed falling, according to Sensor Tower.

Other social media apps experienced modest increases in their worldwide user bases during the same period, according to the research, with Snapchat growing 8.8%, Instagram 5.3%, Facebook 1.5% and TikTok 0.5%.

X had “the most material decline in active users compared to its peers,” Abe Yousef, a senior insights analyst at Sensor Tower, wrote in a research report.

“For microblogging platforms, X had dominant market share of app downloads right up until Threads launched,” Tom Grant, vice president of research at Apptopia, wrote in an email.


The original article contains 1,153 words, the summary contains 183 words. Saved 84%. I'm a bot and I'm open source!

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