This comment sums it up pretty well:
"If you watch the video you will understand the title is a bit of a clickbait. He is not buying Commodore, he wants to deal to get cheaper licensing fees for whoever wishes to use the Commodore name. For example Ultimate64 could become the official Commodore FPGA board. I don’t see this changing anything to be honest. Unless this will mean that we can buy a brand new C64 based on Ultimate64 (with case, keyboard, keycaps etc) at a sub 200€ with VAT price. Which I doubt."