Technology

I feel like this would only work if all the other fast food places did the same thing... please, please don't do that! Seriously, if it's peak time like lunch, why would I ever pick Wendy's, which is now super expensive, or just get shitty food from the other place a block away for half the price?

Also, it's going to be even more insulting when they no longer offer the cheapest items they have today, which I will assume will never be this low again, even at low points of the day. I really hope this campaign is a huge failure and the people who pitched it are fired because I really don't want to see a future where this is possibly the standard one day.

there's a lesson that I learned in college that I still follow today: never eat lunch at lunchtime. unless I'm traveling I'm not eating at peak periods anyway so I really wouldn't be affected by this pricing change.

I still don't like it though. unless that wendy's is the only game in town (literally) this isn't going to be good for business.

I could see something like this being useful if it was keyed to stock they needed to get rid of. Like they have extra chili or salads, so they temporarily drop in price. They would waste less food which would make them more money, but of course that's not how it's being used...

Maybe workers would be able to upcharge rude customers, at least.

My local Wendys is busy often.

This just means I'll never go. Let alone... Pretend I might?

Guess I'll buy puts on WEN.

And here i thought fast food enshittification already happened

So if they raise prices at lunchtime, when everyone else is also eating (because we're human meatbags that require food daily), they could raise prices due to the higher demand?

Yeah that's a huge turnoff. Part of the appeal of fast food is that you know the cost of the things you like to order.

Dave would be disappointed!

And just like that any (s)urge I had to go there ebbed and disappeared.

I might be ok with this if they also had "ebb" pricing. If I could walk in at 8pm and get a burger for a buck, it might be worth it never to go at lunchtime again.

This, of course, will never happen.