For the love of god wake up people, do you know what little percent of people know about fedi? Services like these jump to where the public is, not drags public behind it. Bluesky made huge jump publicity wise, and that's when it was already more widely known than fedi. Moaning about it doesn't help.
In perfect world, we'd have country-specific instances with all national news and announcments centralised in there, to which people could easily subscribe to. But that even sounds complex to average person, compared to "Hey, Bluesky? Yeah twitter but better".