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Fwiw, my company said similar. We’re not public or that big so I’m not naming it, but they have sent several broadcasts and discussed during a company meeting, that these are core values they are sticking with

As a straight, white male, I think DEI is fantastic.

I'm going to use TERFs as an analogy to explain what I think it is (and I do mean TERFs, not your garden variety transphones). There used to be a subreddit called /r/GenderCritical, before it got (rightfully) banned for hate speech. I had a look around there a few times, trying to understand their incomprehensible ideology.

At first, I only became more baffled. I saw so many stories that had the rough shape of "I am a women who was abused, victimised or otherwise oppressed by a cis man and/or men and that's why I now hate trans women". I just didn't understand how those two things connected. I get that radical feminists tend to take a biologically essentialist view that undermines trans identities. However, I couldn't understand why they put such effort into distilled down their bitterness and resentment into the vitriol to throw at trans women, as opposed to the men who hurt them (and the patriarchal systems that hurt them).

Over the years, I've come to understand that many TERFs have experienced trauma such that they feel powerless and small when looking at the actual cause of their systemic oppression (i.e. the patriarchy), so through a trick of transference, they direct their rage and grief onto transness instead. Fighting an already marginalised foe means that they get both the feeling of fighting something ideological that's larger than them, but also they don't have to confront how small they actually are when fighting against oppression (because each of us is small and helpless against systemic oppression; we can't do shit without solidarity with other people). To be clear, I don't consider this absolutely isn't a legitimate excuse for someone to be an awful person; however, it does help me to understand why someone who calls themself a feminist would take such a stance (as much as I'd like to consider them "no true feminist", I feel like I need to acknowledge the complex baggage of the term "feminist" if I'm to identify as one).

I think people who crusade against DEI initiatives are doing a similar sort of transference, where their real enemy is in fact Capitalism, but that feels like so impossible of a foe that they feel hopeless; it reminds me of that widely shared Mark Fisher quote about how it's easier to imagine the end of the world than the end of capitalism. And so they tell themselves that there must be some big, bad, insidious force at work, making organisations opt into DEI initiatives, and it must be the same force that's responsible for the deep unease they feel when they look at the world, or contemplate the future their grandchildren have to look forward to.

In a sense, they're right in that there are nefarious forces at play and the game is indeed rigged. The problem is that they've picked the wrong target and would be better served going after the oil barons and billionairess. In terms of my background, I probably have far more in common with the average Trump voter than I do the average Democrat, so I relate to the hopelessness that their misplaced rage protects them from feeling. The tragedy is that their ignorance hurts everyone, including themselves; None of us are free until all of us are free.

It's all about manufacturing consent to do away with the Civil Rights Act

I worked at a company that made electronic devices and the diversity of the teams made it so we caught so many glitches white people would have missed before shipping. Sensors that didn’t work right because skin color or makeup. Things that even TurboHitler would have been annoyed at.

It’s illogical and short-sightedly dumb to forfeit knowledge and skill from any shape, size, color, or orientation of a human.

Haters won’t learn, I fear, until they’re truly marginalized as well.

If you read hard right tweets, you'll see they use DEI in place of slurs for any minority. Just like critical race theory, they've twisted the meaning to whip up a frenzy and have something for the masses to hate.

For example, using gender discrimination, there is a great pressure to hire female workers to ensure diversity but, in some areas, there are simply no female candidates. Companies should absolutely make an effort to hire the best for their needs and keep an eye for diversity, but if they should not be forced to hire a less capable female if other capable candidates exist just because the management is being forced to hire a certain diversity target among their ranks

I don’t understand the hate on DEI initiates.

It's hate, that's all.

It's because some people only want to believe in straight white people.