this post was submitted on 06 Jun 2025
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It very much is and is talked about basically nonstop everytime the topic comes up from any content creator that's been in the game for longer then a decade.
The ad based system the internet is built on is unraveling.
The internet isn't built on it. The commercial websites who do not have other products (as in all the websites related to RL goods, stores,...) are.
Exactly. If every ad-dependent website went offline tomorrow and all we were left with was Wikipedia, PeerTube, government/academia sites and a bunch of Geocities-esque "labor of love" hobbyist pages, nothing of value would be lost.
True, but my point was that even a lot of the commercial websites that do have other products do not depend on ads, e.g. Amazon and all the other stores would still be there, every company offering a paid service would still be there, every company providing a service related to their RL goods (e.g. specs, drivers, product descriptions, lists of stores where you can buy them,...) would still be there.
Advertising does not finance a very large percentage of the useful parts of the internet. And among those advertising financed websites that are useful a lot are essentially duplicates to get a chunk of the ad revenue without doing a lot of work (e.g. almost all news websites that just republish AP, Reuters,... content).