Kei Trucks & Cars

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A space for enthusiasts and owners of Kei vehicles, Japan's iconic mini trucks and cars. Share your ride, get advice, and explore all things kei – from mods and restorations to the latest trends and import news!

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Colorado is considering a bill that would allow people to drive adorable Japanese tiny-trucks on most of the state’s roads. US car manufacturers are fighting against the bill. (www.cpr.org)

submitted 2 weeks ago by [email protected] to c/[email protected]

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cross-posted from: https://lemm.ee/post/63424412

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[–] [email protected] 30 points 2 weeks ago (2 children)

They get insane margins on those big payment princesses. For a lot of US automakers that’s what’s keeping them above water.

The market shifting towards small affordable utility vehicles is their worst nightmare.

[–] [email protected] 5 points 2 weeks ago (1 children)

Could you imagine if the US made kei truck production a utility?

[–] [email protected] 4 points 2 weeks ago

Utility, in the context of the automobile market, is a class of vehicles, hence why Australians call pickups “utes”.

Kai trucks count as utility vehicles, as do american pickup trucks.

Although, realistically, most pickup trucks sold In the US would better be described as “premium” or “luxury” vehicles given that most people buying them are not using them for off roading, hauling or towing, but rather as “life style” vehicles and status symbols.

[–] [email protected] 33 points 2 weeks ago

Sounds like they need to pull themselves up by their bootstraps.